Business owners – does anyone know your company as well as you do?
If you answered no, then your chances of finding the optimal buyer for your business just dropped. Why? Because when buyers size up your company as a target for acquisition, they want to know it has great prospects with or without your guidance. If you fall into the trap of building a business that is too reliant on your vision, ideas and dedication to succeed (or if you make all of the daily decisions), it becomes very difficult to exit for the optimal value.
It all boils down to this – RISK is a buyer’s least favorite word and something they seek to reduce at all costs. A company that relies solely on the guidance of its owner constitutes a major risk. Will the business continue to grow without the influence of its owner? Is the company’s success dependent on the personality of its founder? Are the relationships with key clients managed by the owner? These questions severely impact the value of your business in the eyes of potential buyers.
“The transferable value of your company is what someone is willing to pay you for your company without you. If you haven’t worked on making your business transferrable — meaning it works without you — you’re going to get less when you sell your company. Period.”
So, ask yourself these three key questions:
If you feel your business suffers from a severe case of owner dependence, here are five helpful ways you can reduce this reliance.
1. Build Your Management Team
First things first – build the key players in your team. Hiring the right people that are passionate about your industry and understanding how your business works is critical in demonstrating its future success to potential buyers.
These will be the people that will build on the foundations you laid for your business, contributing ideas, hard work and taking responsibility for its long-term growth. Hopefully, by choosing the right people, your business will run smoothly whether you’re there or not.
2. Delegate, Delegate, Delegate
It’s not enough to simply hire the right people: you need to empower them to make decisions. Of course, we understand it can be difficult to delegate responsibilities when you believe you know how to run your company better than anyone (a very dangerous trap to fall into by the way).
But, a buyer needs reassurance that your business will operate well without your presence. Resisting the desire to delegate hinders company growth and buyers will be unsure about its potential when it’s no longer in your hands.
3. Document Key Information
You may have all the answers, but how can you prove it? Even if you and your team have a crystal-clear view of the processes that make your business run, it’s important to document these so prospective buyers can grasp them.
Take the time to note your procedures down to help familiarize interested parties, as well as bring potential new members of your management team up to speed quickly. We understand that most entrepreneurs loath “paperwork” like this. However, if you take the time now to document your procedures, it will pay off handsomely when you negotiate with buyers later.
4. Talk Up Your Team
If you have built the perfect management team, don’t be afraid to shout it from the rooftops. A potential buyer needs to know the business will grow without you and one of the best ways to do this is to show them how capable your management team is. Endorse their knowledge and expertise – remember, these are the key assets of your company’s growth, so they will be expected to play that role for the next owner.
Above all else, talking about how good your team is takes attention away from how big a role you play, which is what buyers want to see. So when you create your organizational chart and bios for your key people in your offering memorandum, be sure that your bio is not the longest!
5. Build with the Exit in Mind
Finally, it’s essential to take the mindset that you will one day exit your business. It may not be tomorrow, next year or in the next ten years, but it will happen, which is why it’s vital to prepare for it now. This approach will ensure you follow the above steps – by building an effective team around you, as these human assets will enhance your company’s valuation.
Overall, this attitude will help you avoid the red flags buyers pick up on and will end up enhancing the appeal of your business. If you’d like to learn more about how to adopt this mindset and sidestep the trap of owner dependence, download our complimentary white paper How to Make Your Company “Buyer Ready”.
For a more in-depth look, join us for a complimentary executive conference, which are held throughout North America all year round. The experienced M&A professionals at Generational Equity will guide you on building a buyer-ready company and creating the optimal exit strategy, as well as getting to know you and your ambitions for your business. In just a short space of time, you will leave with a clear understanding about your business future, armed with valuable knowledge on how to get there.
Find out when we will be bringing an executive conference to your area next on our website or call us today on 972-232-1121.
I quickly recognized that Don was working for Sharpe Mixers above all else, and held our interests above others.Jay Dinnison, Owner of Sharpe Mixers
We knew it would be a difficult task to have someone really understand our business and our market, prior to researching a possible buyer, so it was imperative that we found someone of your caliber, with definite proven experience in this area.Rick Nowak, President/CEO, Kurz Electric Solutions, Inc.
We were happy to see the interest in our company and what we cherished has not just a valuable company but an important company to the communities we served in.Larry Moore, Owner, A Company Portable Restrooms
We will highly recommend Generational Equity and Musa Jagne to any business owner about to embark on the same process.Karen S. Williams, CFO, BW Manufacturing
We are extremely pleased with the way Generational Equity handled the sale of our company. Your associates, Tom and Chris, did an outstanding job of getting us (me) through the process.Michael J Polarek, President, Paragon Packaging
I would like to thank you and your firm, Generational Equity, for being our valued advisors in our journey.Bil MacLeslie, CEO, ipHouse
Your wisdom and experience were invaluable to me during this once-in-a-lifetime transaction.Ralph Noblin, President of Noblin & Associates
Michael worked tirelessly, He followed every lead meticulously and urgently to make sure nothing was missed.Robert Evans, President and CEO of Mealtracker Dietary Software
Thank you again for all your guidance and support. Any company will achieve what they intend, if they have you on their team!Rick Nowak, President/CEO, Kurz Electric Solutions, Inc.
The process was much more involved than I expected and your help, experience and advice was a big factor in making the negotiations go as smoothly as possible.Terry D. Wickman, President, Keytroller
Tom Staszak is one of the most professional people I have dealt with in my last forty years of business. You’ve got a great group of people and you have built a truly professional organization.Michael J Polarek, President, Paragon Packaging
I must say that I have never worked with a more driven, competent and focused individual as Don Ho.Jay Dinnison, Owner of Sharpe Mixers
I couldn’t have asked for a better team than Michael and Deborah. We couldn’t have done it without them.Robert Evans, President and CEO of Mealtracker Dietary Software
Greetings Mike. Thank you for the captivating and compelling presentation you made at the Phoenix presentation last week. Over many years in business yours was the most informative and well-presented presentation, on any subject, that I have ever attended! Your energy and enthusiasm combined with your concise and captivating support of your positions with easily understood examples and data was compelling.Pete L.
Generational Equity educated and informed us – so that we could be on the upside of a good decision (to sell).Bil MacLeslie, CEO, ipHouse
We thank you Eric and Generational Equity making our dream come true.Larry Moore, Owner, A Company Portable Restrooms
The help you provided us during each step of this process made us feel very comfortable and confident we were selecting the right approach to transition our Company.Andy Graham, Vice President, Modern Heating & Plumbing
Bruce and I wanted to take this opportunity to thank Generational Equity for assigning Musa Jagne to our transaction. In Bruce’s words, “Musa did one hell of a job for us!”Karen S. Williams, CFO, BW Manufacturing
We are very happy with the end result, and are very happy to be able to move forward with all of our future growth plans.Rick Nowak, President/CEO, Kurz Electric Solutions, Inc.
I wanted to write you a quick letter to express our appreciation and our delight on the outcome of helping us through the process of our recent sale. We are very happy with the end result, and are very happy to be able to move forward with all of our future growth plans.Terry D. Wickman, President, Keytroller
Thanks again Phil and feel free to have a future client call me if they would like a referral. You are a true professional!Andy Graham, Vice President, Modern Heating & Plumbing
Generational Equity’s assistance was invaluable in compiling and marketing our business.Bil MacLeslie, CEO, ipHouse
The information we learn from customers helps us personalize and continually improve your experience. Here are the types of information we gather.
We receive and store any information you enter on our Web site or give us in any other way. We do not sell or rent your personal information to others without your consent. We use the information we collect only for the purposes sending promotional information, enhancing the operation of our site, serving advertisements, for statistical purposes and to administer our systems. We DO NOT use third parties to provide customer service, to serve site content, to serve the advertisements you see on our site, to conduct surveys, to help administer promotional emails, or to administer drawings or contests, but reserve the right to do so in the future without advance notice.
Generational Equity, LLC’s affiliates are all part of one corporate family, they work with one another and may work together to provide services to you. The sharing of your information among affiliates enables Generational Equity to serve you more efficiently and makes it more convenient for you to do business with Generational Group. Generational Equity is permitted by law to share information with its affiliates. All of our affiliates follow similar privacy policies.
For reasons such as improving personalization of our service, we might receive information about you from other sources and add it to our account information.
Generational Group may license the use of its intellectual property including but not limited to its name, likeness, and logo for the use of affiliated offices. Such affiliated offices may not be owned, controlled, managed, supervised or staffed by employees, officers, or agents of Generational Group. Affiliated offices may be independently owned and operated. For more information about a particular office, please contact Generational Group at its office in Dallas, Texas.
This page may contain other proprietary notices and copyright information, the terms of which must be observed and followed.
Information on this web site may contain technical inaccuracies or typographical errors. Information may be changed or updated without notice. Generational Group may also make improvements and/or changes in the products and/or the programs described in this information at any time without notice.
Generational Group does not want to receive confidential or proprietary information from you through our web site. Please note that any information or material sent to Generational Group will be deemed NOT to be confidential. By sending Generational Group any information or material, you grant Generational Group an unrestricted, irrevocable license to use, reproduce, display, perform, modify, transmit and distribute those materials or information, and you also agree that Generational Group is free to use any ideas, concepts, know-how or techniques that you send us for any purpose.
Our computer system protects personal information using advanced firewall technology.
Information Generational Group publishes on the World Wide Web may contain references or cross references to other products, programs and services that are not announced or available in your country. Such references do not imply that Generational Group intends to announce such products, programs or services in your country. Consult a Generational Group representative for information regarding the products, programs and services which may be available to you.
Generational Group makes no representations whatsoever about any other web site which you may access through this one. When you access a non-Generational Group web site, please understand that it is independent from Generational Group, and that Generational Group has no control over the content on that web site. In addition, a link to a non-Generational Group web site does not mean that Generational Group endorses or accepts any responsibility for the content, or the use, of such web site. It is up to you to take precautions to ensure that whatever you select for your use is free of such items as viruses, worms, Trojan horses and other items of a destructive nature.
IN NO EVENT WILL Generational Group BE LIABLE TO ANY PARTY OR ANY DIRECT, INDIRECT, SPECIAL OR OTHER CONSEQUENTIAL DAMAGES FOR ANY USE OF THIS WEBSITE, OR ON ANY OTHER HYPERLINKED WEBSITE, INCLUDING, WITHOUT LIMITATION, ANY LOST PROFITS, BUSINESS INTERRUPTION, LOSS OF PROGRAMS OR OTHER DATA ON YOUR INFORMATION HANDLING SYSTEM OR OTHERWISE, EVEN IF WE ARE EXPRESSLY ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.
Furthermore, all information contained within this website is the property of Generational Group.
Honored to win Investment Banking Firm of the Year 3 years running.
Over 50 awards and counting.
Sign up to receive regular email updates, industry-leading insights and details on complimentary M&A executive conferences in your area from our award-winning team
Success, you have been added to our list.