Selling a Business In
Atlanta, GA

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Generational Equity makes the process of selling your business in Atlanta straightforward, ensuring you enjoy a successful exit. Attend our complimentary executive conference for the ultimate education on exiting a business for maximum value.

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Interested in selling your company in Atlanta, GA? Contact a senior business advisor

Everyone will exit their company at some point in their lives. Whether it's by choice, chance or circumstance, timing is everything. Even if you don't know when you're going to do it, you need you know how. Our professional team have years of experience helping business owners prepare to sell their companies for the optimal price.


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Business in Atlanta - A Snapshot

  • 15 Fortune 500 companies – third-largest concentration in the country
  • 197 Inc. 5000 businesses
  • 10th largest metro in United States with population of 5.8 million
  • Total economic output of $385 billion
  • Workforce of 2.8 million
  • Over 170,000 listed establishments, including Home Depot, UPS, Coca-Cola, Delta Airlines, and SunTrust Banks
  • Hartsfield-Jackson Atlanta International Airport world’s busiest airport, handling 104 million passengers in 2017
  • Ranked 17th in Top 25 Cities of the Future (A. T. Kearney, 2017)
  • Lowest relative cost of doing business among top ten metros (KPMG, 2016)
  • Georgia top state to do business in (Site Selection Magazine)
  • #3 City Poised to become Tomorrow’s Tech Meccas (Forbes, 2017)

Now is the Time:
Selling Your Business in Atlanta

Through its positive business landscape and flourishing startup environment, Atlanta is unquestionably a sought-after location for expanding companies with an active acquisition strategy. At the heart of the Southeast’s economic strength, an increasingly skilled workforce and global reach, Atlanta’s attractiveness offers key advantages when selling your business.

While Atlanta’s consistent success and bright future may not immediately cause you to consider your exit strategy, this strong seller’s market combined with the city’s immense appeal is ideal for an advantageous exit. If you’re considering the sale of your Atlanta-based business, Generational Equity has the tools and expertise to capitalize on these great conditions.

We are leaders in M&A Over 50 awards and counting

M and A Advisor award 2016
M and A Advisor award 2017
M and A Advisor award 2018
M and A Advisor award 2022
Thomson Reuters award
Inc 500 award

4-time winner of Investment Banking Firm of the Year

M and A Advisor award 2016
M and A Advisor award 2017
M and A Advisor award 2018
M and A Advisor award 2022

4-time winner of Investment Banking Firm of the Year

Thomson Reuters award
Inc 500 award

We are leaders in M&A Over 50 awards, and counting

View our awards

Generational Equity has closed more deals in the middle market than any M&A firm in the past decade. Coupled with our numerous awards from trusted authorities like The M&A Advisor and Inc. 500, we are firmly established as leaders in our industry.

If you are ready to grow or sell your business, or want to learn how to value your company, our award-winning M&A professional team is here to help. Contact us today.

How to sell a business in Atlanta: Attend the conference

Everyone will exit their business at some point. Even if you don’t know when you will, you need to know how. From steps on how to value a company to negotiating an exit that meets your ambitions, our complimentary conference offers the must-have knowledge on selling your business in Atlanta for the maximum value. View our videos to learn more.


Do you know how to secure the optimal deal for your business at exit?

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If you were to exit your business tomorrow, do you have the knowledge to secure the optimal deal? Would you be ready?

Take just 5 minutes out of your day to complete our business test and find out.

Putting aside market conditions, when would be the optimal time to sell your business?



To receive the optimal value for your company, it’s vital that you time your sale wisely – ideally during a strong growth period. When talking to buyers, you will need to show them historical financial documents and then five years of projections. The higher the numbers in your base year, the higher your projections will be. However, even if your revenues and profits are growing, market activity can impact valuations, so to maximize your value it is essential you also consider market conditions to identify the right time to sell.

You have received an offer from a buyer to purchase your company. It’s the first one on the table and the number looks attractive. What should your next move be in order to maximize your value?



The simplest way to maximize your exit value is to offer your company to a wider market of buyers. In order to receive the optimal deal for your business it’s wise to keep your options open, as increased competition for your business can enhance your valuation as interested buyers battle to make you the best deal. As we like to say, “One buyer is no buyer”.

Based on your knowledge and experiences in business, which of the following buyer types do you think would be most likely to offer you the best deal?



Also known as synergistic buyers, strategic buyers look for synergies between their company and yours, in order to maximize profit that could not be achieved by one company alone. Along with financial buyers, who are able to offer you a full or partial sale, strategic buyers possess the capital to offer you an optimal deal.

There are lots of reasons why business owners choose to enlist the help of an M&A professional when selling their companies. But without one, how might a ‘DIY’ sale affect your exit value?



Without professional guidance it could take you up to 1000 hours to prepare your business for buyer scrutiny. Meanwhile, as your focus on day-to-day operations suffers, you risk damaging your profits and worse still your sales price. By selling your business yourself you also risk significantly undervaluing your company and also selling to the wrong buyer at a reduced price.

Money can be left on the deal table for a number of reasons, including not having the right knowledge or the right buyer at the time of exit. What is the percentage of sellers who are estimated to sell their business for less than its potential worth?



Astonishingly, 75% of business owners who do not use professional M&A advisors leave money on the table at exit for reasons including choosing the wrong buyer, undervaluing their business or exiting at the wrong time.

Packaging your selling documents can be complex and time-consuming, so it’s vital you do it right. What should you not do when creating your documentation for buyers?



As long as you can demonstrate how any issues can be solved, being honest about your company’s weaknesses actually strengthens your credibility with potential buyers. No business is perfect and if buyers realize you are hiding your problems they may begin to question the validity of other areas of your sales proposal. Accuracy and honesty should be your main priorities when crafting your sales proposal.

As a business owner it is inevitable that one day you will have to think about moving on and selling. What is the very first step you must take when you decide to sell your company?



Ensuring you receive a professional valuation could be the difference between obtaining the optimal deal or settling for less than you deserve. Before you move forward with the exit process, a thorough evaluation of your business should be your top priority. A valuation plays a pivotal role in the selling process as it not only protects you from undervaluing your business, but it also sets the foundation from which you can structure and negotiate a successful deal.

What might you agree to do for the buyer after the sale of your business that could improve your deal structure/valuation the most?



If you are willing to stick around for a while and help your buyer with the transition, you are more likely to enhance both your valuation and deal structure. In fact, most buyers expect you to stay on for the transition period and could lower their offer or pull out altogether if you’re unwilling to assist. By signing a consulting or employment agreement you’re more likely to secure the optimal deal.

What are three key factors for determining whether it’s the right time to sell your business?



If you have capital gains tax rates, interest rates and buyer activity in your favor, you could obtain a higher valuation and retain more cash at closing. Many business owners believe that their personal circumstances and the position of their company will influence when to sell, but ultimately it’s the market, determined by buyer activity, that decides if and when the time is right.

Do you realize how revenue can affect your ability to sell your company for the optimal deal? From the following options, choose which best describes your annual sales level and find out how the current market is affecting your ability to sell.



In the current market, salable companies are usually in line with a revenue of over $1m. At Generational Equity, we specialize in preparing businesses in the middle market with a revenue of $1- $100m and beyond for sale. Having already generated nearly $8 Billion of wealth for our clients, those that choose to align with our advisors receive invaluable knowledge and guidance on how to maximize their value and most importantly obtain an optimal deal at exit.

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Your results…

You clearly know what to expect when it comes to exiting your business, but to achieve the optimal deal your next move should be to seek further guidance from M&A professionals. The M&A process is complex, so even the most seasoned business owners can benefit from professional advice when it comes to selling their biggest asset.

There are some areas of your knowledge on selling a business that you should refine before you take your company to market. If you want to secure the optimal deal, you will need to know the M&A process inside and out. It’s also wise to bear in mind that while you may not be equipped with the knowledge just yet, your business might actually be ready to sell.

Business owners typically are experts at running their company, but not when it comes to selling it. So even if you’re not quite prepared with the right knowledge, there are professionals out there whose job it is to educate you on the exit process and guide you to a successful sale. Even if you haven’t thought about your sale just yet, the more prepared you are for exit, whether this year or five years from now, the better the deal you’ll achieve.

Selling a business in Georgia

We’re not only excited about the opportunities for business owners in Atlanta; our team of M&A professionals help businesses throughout Georgia and across North America prepare for exit. Check the map below for the location of your nearest executive conference.

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We're coming to Atlanta, GAReserve your seat today

Find an executive conference near you

We regularly hold conferences across North America to keep up with demand. See when we’re next in your area.

Not sure what to expect at the Atlanta, GA conference?

View a full breakdown of the day’s agenda, find out exactly what you’ll learn, and read all about our key speakers with our dedicated conference page.

Conference Agenda
Register for our
I wanted to write you a quick letter to express our appreciation and our delight on the outcome of helping us through the process of our recent sale. We are very happy with the end result, and are very happy to be able to move forward with all of our future growth plans.
Terry D. Wickman, President, Keytroller
I would like to thank you and your firm, Generational Equity, for being our valued advisors in our journey.
Bil MacLeslie, CEO, ipHouse
The professionals at Generational Equity then helped develop a roadmap for enhancing the value of the firm and an evaluation report. This was completed by June 14, 2021. We then developed the Confidential Information Memorandum and put Taylor Studios, Inc. on the market by July.
Generational Equity’s professional staff helped me every step of the way. Their network and professionals are the only reason I sold my company this quickly. For me this is a once in a lifetime sale and I was unfamiliar with the process. I was able to lean on them with questions and concerns.
Betty L. Brennan, President, Taylor Studios
We thank you Eric and Generational Equity making our dream come true.
Larry Moore, Owner, A Company Portable Restrooms
We had the pleasure of working with Mr. Ahmad Behjati Managing Director, M&A, for Generational Equity during our acquisition of Papa's Dodge in late 2021. Generational Equity and Mr. Behjati represented and marketed Papa’s Dodge. As our primary contact, Mr. Behjati was professional in every facet of this acquisition process, conveying valuable advice most times and assisting us in every step of the process.
Rick Greene of Dobbs Equity Partners LLC
We were happy to see the interest in our company and what we cherished has not just a valuable company but an important company to the communities we served in.
Larry Moore, Owner, A Company Portable Restrooms
T.D., thank you so much! You are a great leader! I love how you are using your gifts and talents to better others. You are clearly a GREAT COACH! This 3 day session undoubtedly changed the future of our business, and very well may have been the sole catalyst to save my company, my health and my marriage! A genuine “thank you” from the bottom of my heart.
Bryan D. Horn, Owner, Over Under Clothing
Generational Equity educated and informed us – so that we could be on the upside of a good decision (to sell).
Bil MacLeslie, CEO, ipHouse
The help you provided us during each step of this process made us feel very comfortable and confident we were selecting the right approach to transition our Company.
Andy Graham, Vice President, Modern Heating & Plumbing
Michael worked tirelessly, He followed every lead meticulously and urgently to make sure nothing was missed.
Robert Evans, President and CEO of Mealtracker Dietary Software
We were represented by Michael Goss with Generational. The due diligence was grueling and exhausting, but Michael propped us up and kept us motivated throughout the process. Debi and I continued to ask each other how we could possibly make it through this process without the assistance of Michael. Michael's professionalism and knowledge is absolutely amazing, and we are so blessed to have had him by our side as we made our future dreams come true.
Bob and Debi Lee, Owners of BL Technology, Inc and BL Tl Services, LLC
I wanted to take this opportunity to thank you for all that you have done for us. Not only did you take care of all the aspects of the sale but took extra care to make sure we knew what it looked like every step of the way. I will definitely recommend your company to anyone that is in a position to or looking to exit their business.
Shane and Johanna Kline, Owners of Vision Upfitters
The process was much more involved than I expected and your help, experience and advice was a big factor in making the negotiations go as smoothly as possible.
Terry D. Wickman, President, Keytroller
I quickly recognized that Don was working for Sharpe Mixers above all else, and held our interests above others.
Jay Dinnison, Owner of Sharpe Mixers
I decided to attend the conference and hopefully receive some guidance on how to structure an exit plan of my business. Upon arriving at the conference, I was so impressed with the presentation given by Generational Equity that I set a future appointment that week to discuss the possibility of selling my business with their Senior Managing Director David Robinson.
JoAnn Ellis, Owner of Fondren 5 Star Kennels
Thanks to you, the entire GE team and especially Michael Goss for driving a great valuation, coaching me and driving the process across the finish line. Please let me know if there is anything I can do to support GE going forward.
Tom Currier, Former President & CEO, Rackmount Solutions
I am pleased that I was able to work with Andrew Byrd throughout this experience. From the first meeting we had in Minneapolis I felt that I was in good hands. His knowledge and expertise is second to none. He guided the process consistently throughout. I feel lucky that I was pared with Andrew and could not be happier that I chose Generational Equity to handle this major life event. Thank you Andrew and GenEq for everything!
Eric Erlandson, Owner, Action Fastenings, Inc.
We are very happy with the end result, and are very happy to be able to move forward with all of our future growth plans.
Rick Nowak, President/CEO, Kurz Electric Solutions, Inc.
We knew it would be a difficult task to have someone really understand our business and our market, prior to researching a possible buyer, so it was imperative that we found someone of your caliber, with definite proven experience in this area.
Rick Nowak, President/CEO, Kurz Electric Solutions, Inc.
Thank you again for all your guidance and support. Any company will achieve what they intend, if they have you on their team!
Rick Nowak, President/CEO, Kurz Electric Solutions, Inc.
I must say that I have never worked with a more driven, competent and focused individual as Don Ho.
Jay Dinnison, Owner of Sharpe Mixers
I couldn’t have asked for a better team than Michael and Deborah. We couldn’t have done it without them.
Robert Evans, President and CEO of Mealtracker Dietary Software
Greetings Mike. Thank you for the captivating and compelling presentation you made at the Phoenix presentation last week. Over many years in business yours was the most informative and well-presented presentation, on any subject, that I have ever attended! Your energy and enthusiasm combined with your concise and captivating support of your positions with easily understood examples and data was compelling.
Pete L.
Through the sale process, Generational brought in several interested buyers and we closed in about 6 months. I am so glad I accepted that invitation to the conference and could not be happier with the whole process. The team at Generational coupled with their knowledge and guidance was so valuable that in the end, I know I could never have done this on my own!
JoAnn Ellis, Owner of Fondren 5 Star Kennels
After attending a conference with GE, I decided that the value they bring would be worth the expense and as soon as I started working with them, I realized that was the right decision. When we started to get LOIs, Fred Zweifel took the lead on the communication and supported negotiations throughout the process, which got tricky as we moved forward. I learned that it can be common for companies to make a great offer then work to erode that price with their discoveries, but Fred and the GE team kept that from happening.
Caroline Connelly, CEO, OptoTest
The most important contribution I think Ahmad made was with his personality and work ethic. He is sincere, efficient, and very hard working. He was available to me at all times, whether it was for specific detail of the negotiation or just to talk through the bigger picture. He listened, advised, and recommended, but never forced his idea or opinions. In the time we worked together, he became a valued colleague and also a friend.
Salvo Stoch, Founder and CEO of Sleeping Partners
Generational Equity’s assistance was invaluable in compiling and marketing our business.
Bil MacLeslie, CEO, ipHouse
Your wisdom and experience were invaluable to me during this once-in-a-lifetime transaction.
Ralph Noblin, President of Noblin & Associates
I need to say an immense thank you to Don Ho for his stellar work ethic, attention to detail, and tireless effort. Also thank you to the whole crew at GE! Without you, Don could not do such a phenomenal job. We were shooting for closing and funding before the end of 2020, due to the uncertainty of the political landscape and taxes. I am happy to report we closed last week and will be funding tomorrow.
Dr. Caty J. Catron PhD, RN, VA-BC – Owner, Vic The Picc, LLC