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Press releases > Generational Equity Advises New Windows for America of Minnesota in Sale to Mad City Windows & Baths

Generational Equity Advises New Windows for America of Minnesota in Sale to Mad City Windows & Baths

By Generational Equity

Apr 7, 2021, 07:00 et

Tombstone PR 04.06

Generational Equity, a leading mergers and acquisitions advisor for privately held businesses, is pleased to announce the sale of New Windows for America of Minnesota, Inc. to Mad City Windows & Baths (Mad City). As advisor for the deal, Generational Equity has notched yet another successful negotiation to its record of success. The acquisition closed March 12, 2021.

This acquisition will allow the combined entity to be a dominant player in the home improvement industry in the Minneapolis metropolitan markets, while providing more resources to better serve its customers and employees.

Located in New Brighton, Minnesota, New Windows for America (NWFA) is a factory direct supplier of some of the highest quality windows, baths, doors, attic insulation, siding, and roofing products available. The business was wholly owned by Jim and Rhonda Steffes.

NWFA has helped Minnesota homeowners update their homes for nearly two decades and has become the premier home remodeling company in the area. NWFA has installed 50,000 windows in the Twin Cities, and also provides a wide variety of other remodeling services: Bathroom remodeling, door replacement, roofing, siding, and insulation.

Mad City is a subsidiary of Titan Home Improvement (Titan), a leading network of home improvement brands that offer best-in-class replacement and remodeling services including windows and doors, roofing, bathroom, kitchen cabinet refacing, and more.

"Our goal since our founding in 1998 has been to make Mad City the No.1 remodeler in the Midwest, and this transaction is another step toward achieving that goal," Nathan Richmond, President of Mad City. "We are excited by the growth we are seeing and look forward to similar acquisition opportunities as we continue to expand our footprint."

"This is our first acquisition of 2021, and we anticipate more to follow soon as we continue to scale our business across the country and take advantage of the strong market for home improvement," said Daniel Gluck, CEO of Titan Home Improvement. "Nathan and his team have done a tremendous job growing the Mad City business and we look forward to continuing to support them as they enter new markets across the Midwest."

Generational Equity Managing Director Don Ho was the lead dealmaker who successfully closed the transaction. Mr. Ho stated, “We are very excited to be a part of the strategic acquisition of New Windows for America by Mad City Windows & Bath. We are very honored to represent Jim and Rhonda Steffes and are thrilled to help them achieve their goals of selling the business in order to prepare for an eventual future retirement.”

Mr. Ho added, “This acquisition will allow the combined entity to be a dominant player in the home improvement industry in the Minneapolis metropolitan markets, while providing more resources to better serve its customers and employees.”

Mr. Ho is a seasoned dealmaker who is supported by Generational Equity Executive Managing Director of M&A - Central Region, Michael Goss. Executive Managing Director Bill Kushnir established the initial relationship with NWFA.

About Generational Equity

Generational EquityGenerational Capital Markets (member FINRA/SIPC), Generational Wealth AdvisorsGenerational Consulting Group, and DealForce are part of the Generational Group, which is headquartered in Dallas and is one of the leading M&A advisory firms in North America.

With over 250 professionals located throughout North America, the companies help business owners release the wealth of their business by providing growth consulting, merger, acquisition, and wealth management services. Their six-step approach features strategic and tactical growth consulting, exit planning education, business valuation, value enhancement strategies, M&A transactional services, and wealth management.

The M&A Advisor named the company the 2017 and 2018 Investment Banking Firm of the Year and Valuation Firm of the Year in 2020. For more information, visit https://www.genequityco.com/ or the Generational Equity press room.

I quickly recognized that Don was working for Sharpe Mixers above all else, and held our interests above others.
Jay Dinnison, Owner of Sharpe Mixers
Bruce and I wanted to take this opportunity to thank Generational Equity for assigning Musa Jagne to our transaction. In Bruce’s words, “Musa did one hell of a job for us!”
Karen S. Williams, CFO, BW Manufacturing
Thanks again Phil and feel free to have a future client call me if they would like a referral. You are a true professional!
Andy Graham, Vice President, Modern Heating & Plumbing
Thank you again for all your guidance and support. Any company will achieve what they intend, if they have you on their team!
Rick Nowak, President/CEO, Kurz Electric Solutions, Inc.
We are extremely pleased with the way Generational Equity handled the sale of our company. Your associates, Tom and Chris, did an outstanding job of getting us (me) through the process.
Michael J Polarek, President, Paragon Packaging
Greetings Mike. Thank you for the captivating and compelling presentation you made at the Phoenix presentation last week. Over many years in business yours was the most informative and well-presented presentation, on any subject, that I have ever attended! Your energy and enthusiasm combined with your concise and captivating support of your positions with easily understood examples and data was compelling.
Pete L.
We will highly recommend Generational Equity and Musa Jagne to any business owner about to embark on the same process.
Karen S. Williams, CFO, BW Manufacturing
We are very happy with the end result, and are very happy to be able to move forward with all of our future growth plans.
Rick Nowak, President/CEO, Kurz Electric Solutions, Inc.
The help you provided us during each step of this process made us feel very comfortable and confident we were selecting the right approach to transition our Company.
Andy Graham, Vice President, Modern Heating & Plumbing
I am pleased that I was able to work with Andrew Byrd throughout this experience. From the first meeting we had in Minneapolis I felt that I was in good hands. His knowledge and expertise is second to none. He guided the process consistently throughout. I feel lucky that I was pared with Andrew and could not be happier that I chose Generational Equity to handle this major life event. Thank you Andrew and GenEq for everything!
Eric Erlandson, Owner, Action Fastenings, Inc.
I would like to thank you and your firm, Generational Equity, for being our valued advisors in our journey.
Bil MacLeslie, CEO, ipHouse
We were happy to see the interest in our company and what we cherished has not just a valuable company but an important company to the communities we served in.
Larry Moore, Owner, A Company Portable Restrooms
I couldn’t have asked for a better team than Michael and Deborah. We couldn’t have done it without them.
Robert Evans, President and CEO of Mealtracker Dietary Software
Dear Chris and Andre, I just wanted to say thanks for all your help. Even though this process was not an easy one, it was comforting to know that I had a capable team standing beside me. You made me feel like we were almost your only client or at least the most important one. Thanks again, and I will recommend your service in the future.
Shenille Engelhart, Owner – CLS Technology
T.D., thank you so much! You are a great leader! I love how you are using your gifts and talents to better others. You are clearly a GREAT COACH! This 3 day session undoubtedly changed the future of our business, and very well may have been the sole catalyst to save my company, my health and my marriage! A genuine “thank you” from the bottom of my heart.
Bryan D. Horn, Owner, Over Under Clothing
Your wisdom and experience were invaluable to me during this once-in-a-lifetime transaction.
Ralph Noblin, President of Noblin & Associates
Generational Equity’s assistance was invaluable in compiling and marketing our business.
Bil MacLeslie, CEO, ipHouse
We thank you Eric and Generational Equity making our dream come true.
Larry Moore, Owner, A Company Portable Restrooms
I wanted to write you a quick letter to express our appreciation and our delight on the outcome of helping us through the process of our recent sale. We are very happy with the end result, and are very happy to be able to move forward with all of our future growth plans.
Terry D. Wickman, President, Keytroller
The process was much more involved than I expected and your help, experience and advice was a big factor in making the negotiations go as smoothly as possible.
Terry D. Wickman, President, Keytroller
We knew it would be a difficult task to have someone really understand our business and our market, prior to researching a possible buyer, so it was imperative that we found someone of your caliber, with definite proven experience in this area.
Rick Nowak, President/CEO, Kurz Electric Solutions, Inc.
Michael worked tirelessly, He followed every lead meticulously and urgently to make sure nothing was missed.
Robert Evans, President and CEO of Mealtracker Dietary Software
Generational Equity educated and informed us – so that we could be on the upside of a good decision (to sell).
Bil MacLeslie, CEO, ipHouse
Tom Staszak is one of the most professional people I have dealt with in my last forty years of business. You’ve got a great group of people and you have built a truly professional organization.
Michael J Polarek, President, Paragon Packaging
I must say that I have never worked with a more driven, competent and focused individual as Don Ho.
Jay Dinnison, Owner of Sharpe Mixers
I need to say an immense thank you to Don Ho for his stellar work ethic, attention to detail, and tireless effort. Also thank you to the whole crew at GE! Without you, Don could not do such a phenomenal job. We were shooting for closing and funding before the end of 2020, due to the uncertainty of the political landscape and taxes. I am happy to report we closed last week and will be funding tomorrow.
Dr. Caty J. Catron PhD, RN, VA-BC – Owner, Vic The Picc, LLC