Ms. Wall serves as Senior Vice President at Generational Equity.

With over 20 years’ experience in the M&A industry, she is responsible for researching and finding buyers for over 600 deal closings.

Ms. Wall has worked with private middle market business owners to assist in their exit strategies through marketing and economic research.

Ms. Wall started her M&A career in 1997 as a Senior Research Analyst in the Business Intelligence Center at Geneva Companies, the leading middle market M&A firm at that time. In that role, she performed detailed industry and economic research used in the sale of middle market businesses. She also served on the Valuation Team at Geneva, providing financial modeling and analysis. Promoted to a Deal Team, she specialized in identifying the key strategic buyers for Client companies. Her entrepreneurial experience includes being the owner and CEO of Taste of Britain, a chain of international food retailers in Perth, Australia. She is a magazine writer and published author as well as an editor for Runner’s Life Magazine.

Ms. Wall earned her degree in Applied Social Research at San Diego State University and attended graduate school in Perth, Australia at Murdoch University.