Treasure Valley Business Group, Inc., a branded food service company specializing in the sales, marketing and distribution of frozen and dry foods based in Boise, Idaho, has been acquired by Creo Capital Partners, a Los Angeles-based private equity firm. The terms of the transaction were not disclosed.
Creo Capital Partners will benefit from the incorporation of Treasure Valley’s strong proprietary brands, including more than 180 products under the TJ Farms, TJ Farms Select, TJ Premiere, and TJ Premium brands. Treasure Valley’s network of 250 customers in the U.S. and Mexico and the Company’s sales and marketing focus will further compliment Creo Capital Partners existing portfolio investments in the food industry.
“The acquisition of Treasure Valley is further evidence of our commitment to a proactive strategy of integrating and growing a national network of leading middle market food companies.” said Nick Sternberg, Partner at Creo Capital Partners. “Treasure Valley’s outstanding cache of products makes it an ideal addition to the venerable brands in Creo Capital Partners’ portfolio,” added Sternberg. “Finding the right buyer to assure the continued success of Treasure Valley was a key decision in our decision to partner with Creo Capital Partners, Creo and Treasure Valley share a common vision to build a very large and successful food service company,” said Tim Burke, CEO of Treasure Valley Business Group. “Creo’s existing resources will add value that enables Treasure Valley to accelerate its already impressive growth.” “With a dedicated source of high quality, branded food products, the addition of Treasure Valley to the broader Creo family of food businesses is exciting” said Tom Staszak, Generational Equity’s lead managing director in the transaction. “Treasure Valley evaluated multiple offers and made a strategic decision to partner with a leading private equity firm that was committed to the continued success of Treasure Valley
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