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The Value of Our Business Evaluation

By Generational Equity

Business Evaluation - Generational Equity

Once you become a Generational Equity client, the first phase of our proven M&A process is one of the most important: Our professional evaluation of your business. From our perspective, this is vital for a number of reasons:

Many business brokers skip this first step because it can be tedious, time-consuming and requires a team of valuation professionals who are skilled at their jobs. It is far easier to simply take a company to market directly and take the first offer that comes along.

But does that make sense?

Not at all. Let’s take this one bullet point at a time.

The Importance of Recasting

Firstly, recasting is vital. Most business owners legally suppress profits in order to pay as little income tax as possible at the end of the year. Many of you have hired gifted and talented accountants to help you do this, and it is perfectly legal and acceptable to do so. However, because you have been doing this for years, your company’s profitability is, in many cases, radically understated.

Recasting, which is an acceptable GAAP process, allows us to remove expenses not related to the ongoing operation of the company, such as owner perks, salaries of relatives who are not vital, bonuses, travel, excessive rents, etc. By doing so, we establish the TRUE profitability of the company historically and this forms the baseline we use for our five-year pro forma. Many business owners interested in selling their business are completely surprised at the difference recasting can make to the profit picture of their firm. If you skip this step, your financials could be very far off in the offering memorandum you create for buyers.

Enhancing Value

Secondly, we also use the evaluation to form the basis of the recommendations we eventually make to the business owner regarding how to enhance the value of the business going forward in the M&A process.

Let’s face it, there is no such thing as a “perfect” company. You may have a profitable, growing business but you may have issues that, to some buyers, may be concerns. Our team is extremely skilled in finding those areas and bringing them to your attention. Although, you may not like this part, it is just as vital as recasting.

If your company is not “buyer ready” today, our suggestions and guidance will help you get there. Keep in mind that our commitment to you does not end once our initial business valuation is completed. No, we are going to be by your side for at least five years, providing two no-cost business value updates during that time. This allows you put our value-enhancing strategies to work in your business and see how the value of your company is changing over time. It is a very critical output from our evaluation process!

Business Enterprise Value

Finally, our evaluation gives you an understanding of your business value range today so you can decide whether to sell your business immediately, or hold and grow your company for future sale. Now keep in mind that our value is an estimate based on our work and is only a guide to what the value might be.

Ultimately, the value of any business is what a willing and informed buyer will pay for it. Often your intangible assets (those off-balance-sheet items that are impossible to value) will determine if a buyer will pay a premium over our baseline valuation. Every buyer is unique, so some will value certain features of your business higher than other buyers because of the synergies they may see in your intangibles.

The business enterprise value is a starting point from where our deal makers begin and then look for optimal buyers willing to pay a premium for your business. Now, again, just like the value-enhancing suggestions we calculated for your business, you may not like our initial valuation number.


Because far too many business owners have no idea how to accurately assess the value of their companies – they simply are too close and too involved in the daily operations. Since many business owners have never bought (or sold) a company before, they have no idea of the nuances of determining the business enterprise value.

So, your initial reaction to our valuation estimate needs to be tempered, sober and prudent. Again, it is only a starting point in your M&A journey, a baseline number that our deal makers will certainly try to beat. The important thing is that it gives you a number to work with.

Without knowing your BEV, how can you even guess which offers to take when negotiating with buyers? You can’t and that is why so many sellers who don’t hire a professional M&A advisor end up leaving lots of cash on the table at close. And they usually don’t even know it!

The most important point is simply this: Starting your M&A process now will give you time to improve your business valuation so that when you are ready to exit, you can with confidence knowing you did all you could to determine what your company was worth before you sold it.

The first phase in our proven process is vital to start sooner rather than later. I have never heard a business owner lament over starting his/her exit process too soon. I have heard dozens over the years complain about waiting too long though. Don’t be one of those folks – take advantage of one of the strongest seller’s markets in ages.

If you want to learn more about our valuation services, please call us at 972-232-1121 or visit our website, leave us your contact information and we will be in touch.

And no matter what you do with your business, do not skip the most important first phase: The evaluation!

By Carl Doerksen, Director of Corporate Development at Generational Equity.

© 2021 Generational Equity, LLC. All Rights Reserved.

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I couldn’t have asked for a better team than Michael and Deborah. We couldn’t have done it without them.
Robert Evans, President and CEO of Mealtracker Dietary Software
I decided to attend the conference and hopefully receive some guidance on how to structure an exit plan of my business. Upon arriving at the conference, I was so impressed with the presentation given by Generational Equity that I set a future appointment that week to discuss the possibility of selling my business with their Senior Managing Director David Robinson.
JoAnn Ellis, Owner of Fondren 5 Star Kennels
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Rick Nowak, President/CEO, Kurz Electric Solutions, Inc.
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Bil MacLeslie, CEO, ipHouse
The help you provided us during each step of this process made us feel very comfortable and confident we were selecting the right approach to transition our Company.
Andy Graham, Vice President, Modern Heating & Plumbing
We were represented by Michael Goss with Generational. The due diligence was grueling and exhausting, but Michael propped us up and kept us motivated throughout the process. Debi and I continued to ask each other how we could possibly make it through this process without the assistance of Michael. Michael's professionalism and knowledge is absolutely amazing, and we are so blessed to have had him by our side as we made our future dreams come true.
Bob and Debi Lee, Owners of BL Technology, Inc and BL Tl Services, LLC
Thanks to you, the entire GE team and especially Michael Goss for driving a great valuation, coaching me and driving the process across the finish line. Please let me know if there is anything I can do to support GE going forward.
Tom Currier, Former President & CEO, Rackmount Solutions
The process was much more involved than I expected and your help, experience and advice was a big factor in making the negotiations go as smoothly as possible.
Terry D. Wickman, President, Keytroller
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Robert Evans, President and CEO of Mealtracker Dietary Software
I am pleased that I was able to work with Andrew Byrd throughout this experience. From the first meeting we had in Minneapolis I felt that I was in good hands. His knowledge and expertise is second to none. He guided the process consistently throughout. I feel lucky that I was pared with Andrew and could not be happier that I chose Generational Equity to handle this major life event. Thank you Andrew and GenEq for everything!
Eric Erlandson, Owner, Action Fastenings, Inc.
I wanted to write you a quick letter to express our appreciation and our delight on the outcome of helping us through the process of our recent sale. We are very happy with the end result, and are very happy to be able to move forward with all of our future growth plans.
Terry D. Wickman, President, Keytroller
The most important contribution I think Ahmad made was with his personality and work ethic. He is sincere, efficient, and very hard working. He was available to me at all times, whether it was for specific detail of the negotiation or just to talk through the bigger picture. He listened, advised, and recommended, but never forced his idea or opinions. In the time we worked together, he became a valued colleague and also a friend.
Salvo Stoch, Founder and CEO of Sleeping Partners
Generational Equity educated and informed us – so that we could be on the upside of a good decision (to sell).
Bil MacLeslie, CEO, ipHouse
After attending a conference with GE, I decided that the value they bring would be worth the expense and as soon as I started working with them, I realized that was the right decision. When we started to get LOIs, Fred Zweifel took the lead on the communication and supported negotiations throughout the process, which got tricky as we moved forward. I learned that it can be common for companies to make a great offer then work to erode that price with their discoveries, but Fred and the GE team kept that from happening.
Caroline Connelly, CEO, OptoTest
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Jay Dinnison, Owner of Sharpe Mixers
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Rick Nowak, President/CEO, Kurz Electric Solutions, Inc.
The professionals at Generational Equity then helped develop a roadmap for enhancing the value of the firm and an evaluation report. This was completed by June 14, 2021. We then developed the Confidential Information Memorandum and put Taylor Studios, Inc. on the market by July.
Generational Equity’s professional staff helped me every step of the way. Their network and professionals are the only reason I sold my company this quickly. For me this is a once in a lifetime sale and I was unfamiliar with the process. I was able to lean on them with questions and concerns.
Betty L. Brennan, President, Taylor Studios
We had the pleasure of working with Mr. Ahmad Behjati Managing Director, M&A, for Generational Equity during our acquisition of Papa's Dodge in late 2021. Generational Equity and Mr. Behjati represented and marketed Papa’s Dodge. As our primary contact, Mr. Behjati was professional in every facet of this acquisition process, conveying valuable advice most times and assisting us in every step of the process.
Rick Greene of Dobbs Equity Partners LLC
We knew it would be a difficult task to have someone really understand our business and our market, prior to researching a possible buyer, so it was imperative that we found someone of your caliber, with definite proven experience in this area.
Rick Nowak, President/CEO, Kurz Electric Solutions, Inc.
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Jay Dinnison, Owner of Sharpe Mixers
We were happy to see the interest in our company and what we cherished has not just a valuable company but an important company to the communities we served in.
Larry Moore, Owner, A Company Portable Restrooms
I need to say an immense thank you to Don Ho for his stellar work ethic, attention to detail, and tireless effort. Also thank you to the whole crew at GE! Without you, Don could not do such a phenomenal job. We were shooting for closing and funding before the end of 2020, due to the uncertainty of the political landscape and taxes. I am happy to report we closed last week and will be funding tomorrow.
Dr. Caty J. Catron PhD, RN, VA-BC – Owner, Vic The Picc, LLC
I wanted to take this opportunity to thank you for all that you have done for us. Not only did you take care of all the aspects of the sale but took extra care to make sure we knew what it looked like every step of the way. I will definitely recommend your company to anyone that is in a position to or looking to exit their business.
Shane and Johanna Kline, Owners of Vision Upfitters
Through the sale process, Generational brought in several interested buyers and we closed in about 6 months. I am so glad I accepted that invitation to the conference and could not be happier with the whole process. The team at Generational coupled with their knowledge and guidance was so valuable that in the end, I know I could never have done this on my own!
JoAnn Ellis, Owner of Fondren 5 Star Kennels
Generational Equity’s assistance was invaluable in compiling and marketing our business.
Bil MacLeslie, CEO, ipHouse
T.D., thank you so much! You are a great leader! I love how you are using your gifts and talents to better others. You are clearly a GREAT COACH! This 3 day session undoubtedly changed the future of our business, and very well may have been the sole catalyst to save my company, my health and my marriage! A genuine “thank you” from the bottom of my heart.
Bryan D. Horn, Owner, Over Under Clothing
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Pete L.
We thank you Eric and Generational Equity making our dream come true.
Larry Moore, Owner, A Company Portable Restrooms