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Post Capital Partners acquires BHS Marketing

By DealForce

chemical industry

Generational Equity (part of the Generational Group) is dedicated to working alongside investors to help them achieve their acquisition goals. In 2010 Generational Equity was pivotal in Post Capital Partners’ successful acquisition of BHS Marketing.

Who are Post Capital Partners?

Post Capital Partners is a private equity firm based in New York that invests in small cap businesses with $2million-10million EBITDA or $10million-150million revenue. The company makes growth investments taking both minority positions and control positions across a range of industries. Focusing on the US and Canada, Post Capital Partners work closely with management teams and looks for businesses that have repeat or recurring revenue streams.

The Acquisition Explained

Based in Salt Lake City, BHS marketing is a specialty chemical business focused on cleaning and sanitation for food processing, water treatment, and also incorporating a chemical distribution business focused on oil, gas and aluminum smelting. Post Capital Partners had been working closely with an executive, Phil Johnson, who had a long and successful track record in the specialty chemical area with a particular interest in the water treatment space. As a result, Post Capital Partners were proactively looking for a business that targeted this niche industry.

How Generational Equity’s Expertise Led to a Successful Acquisition

Managing Director Eric Sanderson, who has over 20 years’ experience working with middle-market business owners and investors, was responsible for the transaction between the two parties. Successfully bridging the gap between the buyer and seller was of the utmost importance during the transaction, Co-founder of Post Capital Partners, Michael Pfeffer, said: “Sometimes, in the heat of negotiations, sellers in particular may not understand what the buyers are asking for, and as a buyer there’s all sorts of different levels of sophistication in the seller. Having a broker involved who can talk to both sides, translate any misunderstandings and bridge the differences is helpful to buyers and sellers”. Often for sellers, the process of selling their business will be their first and only experience of the process. Generational Equity prepares the seller for the process, “If the seller has paid Generational Equity a retainer it means that they’re serious. As a buyer, knowing that the seller is committed to the process is very important. In the Private Equity industry, the scarce resource is time not capital so spending time on transactions that don’t happen is a tremendous opportunity cost.”

Michael says of the experience with Generational, “I honestly don’t think the deal would have been done without them. Having someone like Generational Equity involved that actually knows what the buyer wants makes our lives a lot easier and in fact helps the seller to best represent their business. We would absolutely buy another company from Generational Equity – we had a very good experience.”

Find out more about how Generational helped co-founder of Post Capital Partners, Michael Pfeffer, to successfully acquire BHS marketing by viewing his video testimonial.

 

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I would like to thank you and your firm, Generational Equity, for being our valued advisors in our journey.
Bil MacLeslie, CEO, ipHouse
We will highly recommend Generational Equity and Musa Jagne to any business owner about to embark on the same process.
Karen S. Williams, CFO, BW Manufacturing
Michael worked tirelessly, He followed every lead meticulously and urgently to make sure nothing was missed.
Robert Evans, President and CEO of Mealtracker Dietary Software
Generational Equity educated and informed us – so that we could be on the upside of a good decision (to sell).
Bil MacLeslie, CEO, ipHouse
We thank you Eric and Generational Equity making our dream come true.
Larry Moore, Owner, A Company Portable Restrooms
Tom Staszak is one of the most professional people I have dealt with in my last forty years of business. You’ve got a great group of people and you have built a truly professional organization.
Michael J Polarek, President, Paragon Packaging
Bruce and I wanted to take this opportunity to thank Generational Equity for assigning Musa Jagne to our transaction. In Bruce’s words, “Musa did one hell of a job for us!”
Karen S. Williams, CFO, BW Manufacturing
I couldn’t have asked for a better team than Michael and Deborah. We couldn’t have done it without them.
Robert Evans, President and CEO of Mealtracker Dietary Software
I quickly recognized that Don was working for Sharpe Mixers above all else, and held our interests above others.
Jay Dinnison, Owner of Sharpe Mixers
The help you provided us during each step of this process made us feel very comfortable and confident we were selecting the right approach to transition our Company.
Andy Graham, Vice President, Modern Heating & Plumbing
Thank you again for all your guidance and support. Any company will achieve what they intend, if they have you on their team!
Rick Nowak, President/CEO, Kurz Electric Solutions, Inc.
Generational Equity’s assistance was invaluable in compiling and marketing our business.
Bil MacLeslie, CEO, ipHouse
We are extremely pleased with the way Generational Equity handled the sale of our company. Your associates, Tom and Chris, did an outstanding job of getting us (me) through the process.
Michael J Polarek, President, Paragon Packaging
The process was much more involved than I expected and your help, experience and advice was a big factor in making the negotiations go as smoothly as possible.
Terry D. Wickman, President, Keytroller
We knew it would be a difficult task to have someone really understand our business and our market, prior to researching a possible buyer, so it was imperative that we found someone of your caliber, with definite proven experience in this area.
Rick Nowak, President/CEO, Kurz Electric Solutions, Inc.
Your wisdom and experience were invaluable to me during this once-in-a-lifetime transaction.
Ralph Noblin, President of Noblin & Associates
We are very happy with the end result, and are very happy to be able to move forward with all of our future growth plans.
Rick Nowak, President/CEO, Kurz Electric Solutions, Inc.
We were happy to see the interest in our company and what we cherished has not just a valuable company but an important company to the communities we served in.
Larry Moore, Owner, A Company Portable Restrooms
I must say that I have never worked with a more driven, competent and focused individual as Don Ho.
Jay Dinnison, Owner of Sharpe Mixers
I wanted to write you a quick letter to express our appreciation and our delight on the outcome of helping us through the process of our recent sale. We are very happy with the end result, and are very happy to be able to move forward with all of our future growth plans.
Terry D. Wickman, President, Keytroller
Thanks again Phil and feel free to have a future client call me if they would like a referral. You are a true professional!
Andy Graham, Vice President, Modern Heating & Plumbing