A few weeks ago, the good folks with Axial released their annual trend report for M&A activity for the calendar year. They focused on five key areas that they are predicting will play important roles in the current seller’s market. As usual, the information and their analysis was very revealing.
But, what really leaped out at me was this quote from one of the managing directors with the equity firm, Saratoga Partners:
“We look at 700 deals a year and we close on about 15. Using technology is imperative,” says Joseph Burkhart, a managing director with Saratoga Partners. “I turn down 99 percent of the deals I see.”
If you are an owner of a privately held company, this quote has huge implications for you once you make the decision to pursue investors/buyers for your business.
Keep in mind that professional buyers like Saratoga are not unique in terms of the number of targets they look at annually. You have about 5 minutes to grab the attention of these folks so your documentation needs to not only tell an appealing (and accurate) story, it also has to be in a format that these buyers like to see it in.
This is one of the key strengths that an experienced M&A advisory firm like Generational Equity brings to every client engagement. Several members of our deal team have been successfully closing middle market transactions for decades.
Our M&A advisors are in constant communication with professional buyers. Because we have earned their trust over time, they have confidence that when we approach them with a possible transaction, it is a “real” deal (a.k.a. a dedicated seller). This is essential in securing the optimal deal when selling a business.
They have this confidence not just because they trust the dealmaker based on years of professional dealings; they know that our process is designed to weed out unprepared sellers.
How does the Generational Equity process accomplish this?
Because of two key steps we require every client to go through. First, we charge a commitment fee. In theory, this fee is supposed to cover our initial costs of preparing a company for sale. In reality, in most cases it does not as we invest significant time and effort in the next key part of our process: the business valuation.
This 30- to 90-day step accomplishes two things – it helps the business owner understand what his/her Business Enterprise Value is at that point in time. And, just as importantly, it provides the client with key business areas that he or she can focus on to enhance the businesses value AND improve its sale-ability to buyers.
If you choose not to hire an M&A advisor or firm to represent you, and you approach professional buyers with no idea what your company is worth (and you have not done the analysis to determine key areas you need to focus on to improve your company), you will be at a significant disadvantage.
Even if you can get buyers to talk to you, they will most likely make an offer for your business that will be at a significant discount from its true value. There is nothing illegal or immoral in them doing this. Their goal is to earn the highest return possible when they invest in a company. Driving the valuation down simply makes good business sense for them (but not for you).
So, getting through all the noise of 700 (or more) opportunities that your buyers are going to look at is vital. The best way to do this is to have a professional M&A advisor by your side that over his/her career has closed dozens and dozens of transactions, as ours have.
If you have not hired a firm to work with you and if you have never created an exit plan, I recommend that you reach out to us and see if attending one of our executive M&A conferences would make sense.
The investment of a few hours of your time will pay off when you eventually do approach buyers. And while there, you can chat one-on-one with our representatives about the services we provide to help sell your business.
To find out more, call us at 972-232-1121 or visit the following links:
By Carl Doerksen, Director of Corporate Development at Generational Equity.
© 2018 Generational Equity, LLC. All Rights Reserved.
Generational Equity’s assistance was invaluable in compiling and marketing our business.Bil MacLeslie, CEO, ipHouse
Bruce and I wanted to take this opportunity to thank Generational Equity for assigning Musa Jagne to our transaction. In Bruce’s words, “Musa did one hell of a job for us!”Karen S. Williams, CFO, BW Manufacturing
We knew it would be a difficult task to have someone really understand our business and our market, prior to researching a possible buyer, so it was imperative that we found someone of your caliber, with definite proven experience in this area.Rick Nowak, President/CEO, Kurz Electric Solutions, Inc.
I couldn’t have asked for a better team than Michael and Deborah. We couldn’t have done it without them.Robert Evans, President and CEO of Mealtracker Dietary Software
We are very happy with the end result, and are very happy to be able to move forward with all of our future growth plans.Rick Nowak, President/CEO, Kurz Electric Solutions, Inc.
Thank you again for all your guidance and support. Any company will achieve what they intend, if they have you on their team!Rick Nowak, President/CEO, Kurz Electric Solutions, Inc.
Thanks again Phil and feel free to have a future client call me if they would like a referral. You are a true professional!Andy Graham, Vice President, Modern Heating & Plumbing
We thank you Eric and Generational Equity making our dream come true.Larry Moore, Owner, A Company Portable Restrooms
Your wisdom and experience were invaluable to me during this once-in-a-lifetime transaction.Ralph Noblin, President of Noblin & Associates
Michael worked tirelessly, He followed every lead meticulously and urgently to make sure nothing was missed.Robert Evans, President and CEO of Mealtracker Dietary Software
I wanted to write you a quick letter to express our appreciation and our delight on the outcome of helping us through the process of our recent sale. We are very happy with the end result, and are very happy to be able to move forward with all of our future growth plans.Terry D. Wickman, President, Keytroller
Generational Equity educated and informed us – so that we could be on the upside of a good decision (to sell).Bil MacLeslie, CEO, ipHouse
The help you provided us during each step of this process made us feel very comfortable and confident we were selecting the right approach to transition our Company.Andy Graham, Vice President, Modern Heating & Plumbing
I would like to thank you and your firm, Generational Equity, for being our valued advisors in our journey.Bil MacLeslie, CEO, ipHouse
I must say that I have never worked with a more driven, competent and focused individual as Don Ho.Jay Dinnison, Owner of Sharpe Mixers
I quickly recognized that Don was working for Sharpe Mixers above all else, and held our interests above others.Jay Dinnison, Owner of Sharpe Mixers
We are extremely pleased with the way Generational Equity handled the sale of our company. Your associates, Tom and Chris, did an outstanding job of getting us (me) through the process.Michael J Polarek, President, Paragon Packaging
Tom Staszak is one of the most professional people I have dealt with in my last forty years of business. You’ve got a great group of people and you have built a truly professional organization.Michael J Polarek, President, Paragon Packaging
We were happy to see the interest in our company and what we cherished has not just a valuable company but an important company to the communities we served in.Larry Moore, Owner, A Company Portable Restrooms
We will highly recommend Generational Equity and Musa Jagne to any business owner about to embark on the same process.Karen S. Williams, CFO, BW Manufacturing
Greetings Mike. Thank you for the captivating and compelling presentation you made at the Phoenix presentation last week. Over many years in business yours was the most informative and well-presented presentation, on any subject, that I have ever attended! Your energy and enthusiasm combined with your concise and captivating support of your positions with easily understood examples and data was compelling.Pete L.
The process was much more involved than I expected and your help, experience and advice was a big factor in making the negotiations go as smoothly as possible.Terry D. Wickman, President, Keytroller
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