Insights & Info

Insights > M&A Advisory Firms – The Critical Role They Play

M&A Advisory Firms – The Critical Role They Play

By Generational Equity

crucial role of m & a advisory firm

Last month Mergers & Acquisitions magazine, published by the ACG (Association for Corporate Growth), produced an article that I found quite interesting. The piece, “Precision Sourcing,” focused on how equity firms historically have worked on sourcing acquisition targets. It was a very well written piece, and it caught my eye because it indicates why owners of middle-market businesses need professional representation when they are looking for buyers.

First, nearly all the equity firms interviewed begrudgingly admitted that although they liked to source deals directly for a variety of reasons (not the least of which is they typically pay less), they admitted having an M&A intermediary involved was helpful for two reasons:

  • Intermediaries can have a great impact on a deal getting closed.” – Bruce Evans, Managing Director of TA Associates
  • Companies that have hired investment banks are more committed to selling and their valuation expectations have been vetted.” – Mark Jones, a Partner with River Associates

These are both valid points. Without professional representation, the typical business owner is facing a daunting task. The first hurdle is determining what the business is worth, then creating documentation to support that, and finally finding buyers willing to meet their value expectations. Professional buyers that we deal with indicate that our clients have a much more realistic idea of their businesses’ values because they have spent weeks and months with an M&A advisory firm during the evaluation phase.

In addition, Generational Equity has teams of extremely experienced dealmakers, many of whom have been focusing on closing deals for more than 20 years in this niche. This gives you the advantage of dealing with a team that has most likely seen every potential deal breaker out there.

Finally, and most importantly, equity firms want to deal with committed sellers. These buyers look at hundreds – if not thousands – of deals annually. Once they narrow this down to a few dozen, the time it takes to close two or three is amazing.

The one thing that equity firms have little of is excess time. So the last thing they want to do is spend 5-6 months in due diligence only to have a non-committed seller back out at the last minute. Sellers who hire intermediaries give professional buyers more confidence that the business owners are committed to selling. Paying an upfront fee proves that to them.

Your Goal: Attract As Many Buyers as Possible

Years ago when the private equity industry was in its infancy, most firms would cold call potential sellers. This was a very time-consuming process, but it gave the equity firm a huge advantage: They could offer rock-bottom prices and sellers would agree.

Soon sellers recognized this and so too did investment banks that had focused traditionally on very large deals. Many started moving downstream into the lower middle-market to fill a need consulting with smaller businesses. By the time the private equity boom of the mid-2000s hit, according toMergers & Acquisitions:

“Just about every deal that was completed was represented by an investment banker. Even mediocre companies were able to command high purchase price multiples during this time frame.”

This brings up another advantage of using an M&A advisory firm: the limited auction. As we all know, prices go up if there is more demand than supply. Auctions are great ways to create this supply-demand deficiency.

You have one company. If you have multiple buyers interested in your company, you will most likely get more for your company. Using an M&A intermediary gives you this opportunity. Again, according to Mergers & Acquisitions:

“Many private equity professionals still look for ways around getting into a situation where a potential asset is represented by a banker, and multiple firms are bidding for it.”

If you use an M&A consulting firm to represent you, chances are better that you will have multiple buyers interested in your firm than if you sell it on your own. Professional buyers know this and will pay a lower price accordingly if you have no representation. As Mergers & Acquisitions put it:

“Dealmakers admit that sell-side advisers can certainly help a process run smoothly and,although the price might be higher than if the deal was proprietary, the certainty of close as well as sellers’ expectations are more in check.”

So, even professional buyers are willing to pay a premium if an M&A advisor is involved BECAUSE the deal has a higher chance of closing. This is critical for you to remember as you approach the sale of your company.

You only have one chance to get it right. And getting it right not only means closing the deal but it also means getting an optimal deal structure and price for your company. Many sellers without professional representation leave significant value at the table. You can see why when you look closely at this quote from Kevin Lindsey, founder of DVS Group:

“If you look at our average transaction multiple, we have only one transaction out of the last 50 that exceeded five times EBITDA (earnings before interest, taxes, depreciation and amortization). We have never been about an auction environment. But the ONLY way to avoid an auction is to source and engage directly with the seller and be the first one in.”

Bottom Line: Knowledge is Power

So what have we learned? Clearly if you want top dollar for your company, your odds go up if you have professional representation. Even professional buyers are willing to admit that. They have even told us that! It proves to them that by hiring an M&A firm that you are committed. It also creates a limited auction opportunity that can benefit you.

If you are at the stage in your life where you are considering divesting your company or looking for an equity partner for growth, you need to engage with an M&A firm to discuss your options. Generational Equity is recognized as a leading lower middle-market M&A advisory firm. Our dealmakers have successfully been selling companies to optimal buyers for decades.

If you are interested in learning more about us, I encourage you to call us at 877-213-1792 or email us. We hold no-obligation M&A seminars around the country and would be glad to meet with you privately to discuss your situation and specific needs.

If you do decide to market your company on your own, keep the statements from these professional buyers in mind. Hopefully you will be able to avoid many of the mistakes that entrepreneurs make when selling by doing so.

© 2012 Generational Equity, LLC All Rights Reserved

Make an informed decision

The best decisions in life are informed decisions. We release educational business insights like this every week. Subscribe to make sure you don’t miss the latest news, views and analysis.


Success, you have been added to our list.

I would like to thank you and your firm, Generational Equity, for being our valued advisors in our journey.
Bil MacLeslie, CEO, ipHouse
I quickly recognized that Don was working for Sharpe Mixers above all else, and held our interests above others.
Jay Dinnison, Owner of Sharpe Mixers
The help you provided us during each step of this process made us feel very comfortable and confident we were selecting the right approach to transition our Company.
Andy Graham, Vice President, Modern Heating & Plumbing
We were happy to see the interest in our company and what we cherished has not just a valuable company but an important company to the communities we served in.
Larry Moore, Owner, A Company Portable Restrooms
I must say that I have never worked with a more driven, competent and focused individual as Don Ho.
Jay Dinnison, Owner of Sharpe Mixers
Generational Equity’s assistance was invaluable in compiling and marketing our business.
Bil MacLeslie, CEO, ipHouse
Michael worked tirelessly, He followed every lead meticulously and urgently to make sure nothing was missed.
Robert Evans, President and CEO of Mealtracker Dietary Software
We are very happy with the end result, and are very happy to be able to move forward with all of our future growth plans.
Rick Nowak, President/CEO, Kurz Electric Solutions, Inc.
The process was much more involved than I expected and your help, experience and advice was a big factor in making the negotiations go as smoothly as possible.
Terry D. Wickman, President, Keytroller
We are extremely pleased with the way Generational Equity handled the sale of our company. Your associates, Tom and Chris, did an outstanding job of getting us (me) through the process.
Michael J Polarek, President, Paragon Packaging
We will highly recommend Generational Equity and Musa Jagne to any business owner about to embark on the same process.
Karen S. Williams, CFO, BW Manufacturing
Your wisdom and experience were invaluable to me during this once-in-a-lifetime transaction.
Ralph Noblin, President of Noblin & Associates
We knew it would be a difficult task to have someone really understand our business and our market, prior to researching a possible buyer, so it was imperative that we found someone of your caliber, with definite proven experience in this area.
Rick Nowak, President/CEO, Kurz Electric Solutions, Inc.
Greetings Mike. Thank you for the captivating and compelling presentation you made at the Phoenix presentation last week. Over many years in business yours was the most informative and well-presented presentation, on any subject, that I have ever attended! Your energy and enthusiasm combined with your concise and captivating support of your positions with easily understood examples and data was compelling.
Pete L.
I couldn’t have asked for a better team than Michael and Deborah. We couldn’t have done it without them.
Robert Evans, President and CEO of Mealtracker Dietary Software
Bruce and I wanted to take this opportunity to thank Generational Equity for assigning Musa Jagne to our transaction. In Bruce’s words, “Musa did one hell of a job for us!”
Karen S. Williams, CFO, BW Manufacturing
Tom Staszak is one of the most professional people I have dealt with in my last forty years of business. You’ve got a great group of people and you have built a truly professional organization.
Michael J Polarek, President, Paragon Packaging
Thanks again Phil and feel free to have a future client call me if they would like a referral. You are a true professional!
Andy Graham, Vice President, Modern Heating & Plumbing
Thank you again for all your guidance and support. Any company will achieve what they intend, if they have you on their team!
Rick Nowak, President/CEO, Kurz Electric Solutions, Inc.
We thank you Eric and Generational Equity making our dream come true.
Larry Moore, Owner, A Company Portable Restrooms
Generational Equity educated and informed us – so that we could be on the upside of a good decision (to sell).
Bil MacLeslie, CEO, ipHouse
I wanted to write you a quick letter to express our appreciation and our delight on the outcome of helping us through the process of our recent sale. We are very happy with the end result, and are very happy to be able to move forward with all of our future growth plans.
Terry D. Wickman, President, Keytroller