Insights & Info

Insights > How To Sell An IT Services Company

How To Sell An IT Services Company

By Generational Equity

sell an IT service company

One of the hottest industry sectors for M&A activity right now is informational technology services (IT services). Despite economic uncertainty and political unease, buyers of IT services companies have been quite active. In fact, according to Cap IQ, a leading M&A research provider, nearly 900 IT services companies have been sold in North America in the past three years alone. And this total only counts those transactions that were announced. Generally speaking, for every deal announced there are two or three others go unannounced. So you can see that this industry has been quite active.

If you are surprised by this news, you are not alone. We regularly meet business owners at our M&A conferences that are amazed to hear that buyers are still active. No matter what you hear on TV or read in the press, buyers know that now is the time to buy. So much so that according to some sources, it has become a “sellers market”.

If you own and operate an IT services company, depending on the niche your company is in, now could be a great time to look for buyers. The first step in determining if your company could be of value to buyers is to hire an M&A advisory firm. In some industries it is quite possible to sell your company for the most profit on your own. However, in the IT services field, the complexities of the deal almost make an M&A advisor a necessity. There are several compelling reasons why M&A advisors are vital to closing optimal deals in the IT services industry.

A History of Completed Deals

The first is experience. You are an expert in your niche of IT services. You have successfully started and grown a company in a very competitive field. However, you are not an expert in selling companies—you will probably only sell one company in your entire life. Do you really want to “learn on the job” as you are marketing your most valuable possession?

If you are like most business owners, a significant amount of your personal net worth is tied up in two items: your home and your business. If you use a real estate agent to sell your home, you do so because of the person’s experience and skill in selling houses. The same is true of using an M&A advisory firm. Find a firm that has successfully sold businesses and chances are good you will find an optimal buyer.

Use Your Time Wisely

Time (or lack of time) is the second reason to use an M&A advisor when selling your IT services company. Closing a deal is more than a full-time job. We estimate that if you try to sell your company on your own that you will spend at least 1,000 hours doing so over a nine- to 18-month period.

Since you are probably working more than full-time running your IT services company today, chances are good that you simply don’t have the hours to spare to effectively market it. An M&A advisor will do the heavy lifting, allowing you to continue to run your company. And that really is vital. You need to maintain your company’s growth and profitability during the marketing phase in order to ensure that you are hitting your projected numbers while buyers are looking at you. Having an M&A advisor working for you will allow you to do so.

What is Your Company Worth Today?

Before going to market you will need to have a good idea about what your IT services company is worth. If you don’t know your company’s economic value, how can you know which offers to accept? This is a fundamental reason why you will need an M&A advisor: They will provide you with an objective, third-party evaluation of your company.

As we have discussed before, the business evaluation phase of the M&A process is extremely vital and very complex. Most business owners that attempt to sell a company on their own end up using old rules of thumb that they have heard discussed at association meetings. Although sometimes these models can be accurate, they usually are not comprehensive and may not address the key strengths that are unique to your IT services company, which is why hiring a professional firm to value your business is absolutely vital.

This is especially true of IT services companies. I am sure you have heard so-called experts explain that IT services businesses always sell as a multiple of “X.” In our experience, “X” can range from sales to earnings to long-term contracts or a multitude of other items that can be measured in your business. The reality is that until M&A professionals look at your company and evaluate it objectively, no one can really tell you what it is worth. 

Relationships With Buyers

But perhaps the most compelling reason to hire an M&A advisory firm is the reach and scope of contacts that they will have (assuming you hire an M&A advisory with extensive experience).

At the outset, if you are like most business owners, you will make an assumption regarding who the most likely buyer will be. However, an experienced advisory firm will go beyond that assumption and will expand your buyer list to include companies and targets that you may not have considered in the past.

This is a key strength that they will bring to the table for you. The contacts they have in the buying universe far surpass any list of possible contacts that you may have. This is vital in finding an optimal buyer for your company.

Make an Informed Decision

These are just a few of the reasons why you should hire an M&A advisory firm if you are considering the sale of your IT services firm. There are lots of others, but time and space do not allow me to list them all.

If you would like to learn more about selling your company, I would invite you to attend a Generational Equity workshop. We hold these throughout North America and they are designed to help the middle-market business owner learn more about the M&A process.

The Bottom Line

Don’t attempt to sell your company on your own, especially if you want to maximize the value through a professional marketing campaign. This is especially true if you own an IT services company. Given the current state of our economy, companies that help businesses automate and streamline operations are extremely valuable. Professional buyers know this and are quite active despite macro economic uncertainty.

© 2011 Generational Equity, LLC All Rights Reserved

Make an informed decision

The best decisions in life are informed decisions. We release educational business insights like this every week. Subscribe to make sure you don’t miss the latest news, views and analysis.


Success, you have been added to our list.

T.D., thank you so much! You are a great leader! I love how you are using your gifts and talents to better others. You are clearly a GREAT COACH! This 3 day session undoubtedly changed the future of our business, and very well may have been the sole catalyst to save my company, my health and my marriage! A genuine “thank you” from the bottom of my heart.
Bryan D. Horn, Owner, Over Under Clothing
We knew it would be a difficult task to have someone really understand our business and our market, prior to researching a possible buyer, so it was imperative that we found someone of your caliber, with definite proven experience in this area.
Rick Nowak, President/CEO, Kurz Electric Solutions, Inc.
We are very happy with the end result, and are very happy to be able to move forward with all of our future growth plans.
Rick Nowak, President/CEO, Kurz Electric Solutions, Inc.
Dear Chris and Andre, I just wanted to say thanks for all your help. Even though this process was not an easy one, it was comforting to know that I had a capable team standing beside me. You made me feel like we were almost your only client or at least the most important one. Thanks again, and I will recommend your service in the future.
Shenille Engelhart, Owner – CLS Technology
I quickly recognized that Don was working for Sharpe Mixers above all else, and held our interests above others.
Jay Dinnison, Owner of Sharpe Mixers
Your wisdom and experience were invaluable to me during this once-in-a-lifetime transaction.
Ralph Noblin, President of Noblin & Associates
Generational Equity’s assistance was invaluable in compiling and marketing our business.
Bil MacLeslie, CEO, ipHouse
Michael worked tirelessly, He followed every lead meticulously and urgently to make sure nothing was missed.
Robert Evans, President and CEO of Mealtracker Dietary Software
Thank you again for all your guidance and support. Any company will achieve what they intend, if they have you on their team!
Rick Nowak, President/CEO, Kurz Electric Solutions, Inc.
I wanted to write you a quick letter to express our appreciation and our delight on the outcome of helping us through the process of our recent sale. We are very happy with the end result, and are very happy to be able to move forward with all of our future growth plans.
Terry D. Wickman, President, Keytroller
I must say that I have never worked with a more driven, competent and focused individual as Don Ho.
Jay Dinnison, Owner of Sharpe Mixers
Greetings Mike. Thank you for the captivating and compelling presentation you made at the Phoenix presentation last week. Over many years in business yours was the most informative and well-presented presentation, on any subject, that I have ever attended! Your energy and enthusiasm combined with your concise and captivating support of your positions with easily understood examples and data was compelling.
Pete L.
We were happy to see the interest in our company and what we cherished has not just a valuable company but an important company to the communities we served in.
Larry Moore, Owner, A Company Portable Restrooms
I would like to thank you and your firm, Generational Equity, for being our valued advisors in our journey.
Bil MacLeslie, CEO, ipHouse
Generational Equity educated and informed us – so that we could be on the upside of a good decision (to sell).
Bil MacLeslie, CEO, ipHouse
I need to say an immense thank you to Don Ho for his stellar work ethic, attention to detail, and tireless effort. Also thank you to the whole crew at GE! Without you, Don could not do such a phenomenal job. We were shooting for closing and funding before the end of 2020, due to the uncertainty of the political landscape and taxes. I am happy to report we closed last week and will be funding tomorrow.
Dr. Caty J. Catron PhD, RN, VA-BC – Owner, Vic The Picc, LLC
We thank you Eric and Generational Equity making our dream come true.
Larry Moore, Owner, A Company Portable Restrooms
We will highly recommend Generational Equity and Musa Jagne to any business owner about to embark on the same process.
Karen S. Williams, CFO, BW Manufacturing
Tom Staszak is one of the most professional people I have dealt with in my last forty years of business. You’ve got a great group of people and you have built a truly professional organization.
Michael J Polarek, President, Paragon Packaging
Thanks again Phil and feel free to have a future client call me if they would like a referral. You are a true professional!
Andy Graham, Vice President, Modern Heating & Plumbing
Bruce and I wanted to take this opportunity to thank Generational Equity for assigning Musa Jagne to our transaction. In Bruce’s words, “Musa did one hell of a job for us!”
Karen S. Williams, CFO, BW Manufacturing
We are extremely pleased with the way Generational Equity handled the sale of our company. Your associates, Tom and Chris, did an outstanding job of getting us (me) through the process.
Michael J Polarek, President, Paragon Packaging
I am pleased that I was able to work with Andrew Byrd throughout this experience. From the first meeting we had in Minneapolis I felt that I was in good hands. His knowledge and expertise is second to none. He guided the process consistently throughout. I feel lucky that I was pared with Andrew and could not be happier that I chose Generational Equity to handle this major life event. Thank you Andrew and GenEq for everything!
Eric Erlandson, Owner, Action Fastenings, Inc.
I couldn’t have asked for a better team than Michael and Deborah. We couldn’t have done it without them.
Robert Evans, President and CEO of Mealtracker Dietary Software
The help you provided us during each step of this process made us feel very comfortable and confident we were selecting the right approach to transition our Company.
Andy Graham, Vice President, Modern Heating & Plumbing
The process was much more involved than I expected and your help, experience and advice was a big factor in making the negotiations go as smoothly as possible.
Terry D. Wickman, President, Keytroller