The sale of every privately held business is an adventure that requires skill, determination, and patience. And, if you are marketing your business without professional help, you will need to continue the successful operation of your company while looking for and negotiating with buyers. Because of this we highly recommend the use of a professional advisory firm to close your transaction.
However, because we know that this is not possible for every business owner to afford, today we begin a series of “how to” articles on key issues to be aware of when selling a specific type of company. Our first in this series will focus on how to sell a manufacturing business.
As you may be aware, over the last few years in many parts of the country manufacturing has begun to show signs of a revival. “On-shoring” has become popular as companies recalibrate their business plans in the light of rising labor costs overseas, coupled with increased shipping costs and ongoing quality control issues.
These circumstances are making manufacturing businesses in North America very attractive. This is good news for owners of privately held companies; however, to find an optimal buyer who will pay a premium for your business, you need to still do your homework and prepare your business to be “buyer ready.”
The first step before you begin to engage with buyers to sell your manufacturing business is to make sure you have documented in writing what you do and how you do it. Too often we engage with business owners who have great businesses, but the steps they use to manufacture their products are either between the ears of the owner and/or key employees, or if written down at all, the manuals are very slim and loosely constructed.
A buyer will want to ensure that the company will continue to function smoothly if you and/or key employees depart post-acquisition. The more you can document your processes/procedures BEFORE entering the market, the better off you will be when buyers begin to closely examine your business during due diligence.
You only get one chance to make a first impression, so you need to clean up the shop floor. You would be amazed at how many owners never lift a finger cosmetically before they start conducting company tours with buyers. Business buyers, especially buyers of manufacturing entities, are quite concerned when they visit facilities that are not in the best of shape.
Even though you may know where everything is and you know where to step to avoid injury, buyers will not. So take some time before you ever invite a potential buyer over and clean your facility. You may be surprised what you might find.
Where are you dumping that goo? You must ensure that you are environmentally compliant. This is especially vital if you are in an industry that involves the removal of toxic materials after the production process is over.
Make sure that the person in charge of toxin removal has been not only clearly following the rules but keeping detailed records of the legal removal of the offending materials. If you find that you are not in complete compliance, spend the money to rectify the situation. Even though it may cost more now to use the authorized removal organization for your output, it will cost you even more if you are required by a buyer to indemnify them of any wrongdoing post-closing.
Simply put, make sure your organization is squeaky clean from an environmental compliance standpoint.
These are just a few steps you can take before approaching buyers to make your manufacturing business as buyer ready as possible. Time and space do not allow me to delve into this topic further.
The key issue to keep in mind is that buyers analyze the perceived risk involved in making any acquisition. Naturally, if they are looking at two similar investment options, the one with the least risk, more often than not, will be the one that they choose. The more steps you can take now to minimize the perceived risk in your business, the better positioned you will be when buyers begin to examine your company.
To learn more about this critical topic I invite you to visit our research library and download our whitepapers that cover a number of related topics. If you have more questions after that, then attending a Generational Equity M&A workshop would be helpful. You can learn more by visiting our website.
Bottom line: If you own a manufacturing business, analyze its operations as if you were a buyer. Ask yourself, what are the risks of this business? What would a buyer be concerned about during due diligence, and what can I do now before entering the market to minimize those risks?
Carl Doerksen is the Director of Corporate Development at Generational Equity.
© 2013 Generational Equity, LLC All Rights Reserved
I wanted to write you a quick letter to express our appreciation and our delight on the outcome of helping us through the process of our recent sale. We are very happy with the end result, and are very happy to be able to move forward with all of our future growth plans.Terry D. Wickman, President, Keytroller
Your wisdom and experience were invaluable to me during this once-in-a-lifetime transaction.Ralph Noblin, President of Noblin & Associates
Generational Equity educated and informed us – so that we could be on the upside of a good decision (to sell).Bil MacLeslie, CEO, ipHouse
We are extremely pleased with the way Generational Equity handled the sale of our company. Your associates, Tom and Chris, did an outstanding job of getting us (me) through the process.Michael J Polarek, President, Paragon Packaging
We thank you Eric and Generational Equity making our dream come true.Larry Moore, Owner, A Company Portable Restrooms
Tom Staszak is one of the most professional people I have dealt with in my last forty years of business. You’ve got a great group of people and you have built a truly professional organization.Michael J Polarek, President, Paragon Packaging
The help you provided us during each step of this process made us feel very comfortable and confident we were selecting the right approach to transition our Company.Andy Graham, Vice President, Modern Heating & Plumbing
Thanks again Phil and feel free to have a future client call me if they would like a referral. You are a true professional!Andy Graham, Vice President, Modern Heating & Plumbing
We knew it would be a difficult task to have someone really understand our business and our market, prior to researching a possible buyer, so it was imperative that we found someone of your caliber, with definite proven experience in this area.Rick Nowak, President/CEO, Kurz Electric Solutions, Inc.
We will highly recommend Generational Equity and Musa Jagne to any business owner about to embark on the same process.Karen S. Williams, CFO, BW Manufacturing
The process was much more involved than I expected and your help, experience and advice was a big factor in making the negotiations go as smoothly as possible.Terry D. Wickman, President, Keytroller
Michael worked tirelessly, He followed every lead meticulously and urgently to make sure nothing was missed.Robert Evans, President and CEO of Mealtracker Dietary Software
We were happy to see the interest in our company and what we cherished has not just a valuable company but an important company to the communities we served in.Larry Moore, Owner, A Company Portable Restrooms
We are very happy with the end result, and are very happy to be able to move forward with all of our future growth plans.Rick Nowak, President/CEO, Kurz Electric Solutions, Inc.
Generational Equity’s assistance was invaluable in compiling and marketing our business.Bil MacLeslie, CEO, ipHouse
I would like to thank you and your firm, Generational Equity, for being our valued advisors in our journey.Bil MacLeslie, CEO, ipHouse
Thank you again for all your guidance and support. Any company will achieve what they intend, if they have you on their team!Rick Nowak, President/CEO, Kurz Electric Solutions, Inc.
I must say that I have never worked with a more driven, competent and focused individual as Don Ho.Jay Dinnison, Owner of Sharpe Mixers
Bruce and I wanted to take this opportunity to thank Generational Equity for assigning Musa Jagne to our transaction. In Bruce’s words, “Musa did one hell of a job for us!”Karen S. Williams, CFO, BW Manufacturing
I quickly recognized that Don was working for Sharpe Mixers above all else, and held our interests above others.Jay Dinnison, Owner of Sharpe Mixers
I couldn’t have asked for a better team than Michael and Deborah. We couldn’t have done it without them.Robert Evans, President and CEO of Mealtracker Dietary Software
Greetings Mike. Thank you for the captivating and compelling presentation you made at the Phoenix presentation last week. Over many years in business yours was the most informative and well-presented presentation, on any subject, that I have ever attended! Your energy and enthusiasm combined with your concise and captivating support of your positions with easily understood examples and data was compelling.Pete L.
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