Insights & Info

Insights > Generational Group Announces Sponsorship Deal with Rising PGA TOUR Pro Mito Pereira

Generational Group Announces Sponsorship Deal with Rising PGA TOUR Pro Mito Pereira

By Generational Group

Mito Pereira

In his first year on the PGA TOUR, Pereira is 32nd in FedExCup Rankings and will be featured in an upcoming Netflix documentary; Pereira joins Jack Nicklaus among Generational Group’s ambassadors

We are pleased to announce that Generational Group has signed a global endorsement agreement with touted rising PGA TOUR professional, Mito Pereira.

Pereira made an impressive leap to the PGA TOUR for the 2021-2022 season, becoming the first golfer since 2016 to win a "battlefield" promotion recognizing his 3 victories on the Korn Ferry Tour. Since earning full TOUR status, Pereira has recorded four worldwide top-10 finishes – including a tie for sixth at the 3M Open and a third-place finish at the Fortinet Championship.

Though on the PGA TOUR for only a few short months, Pereira is currently ranked 32nd in the 2022 FedExCup Rankings.

“I am excited to be associated with Generational, one of the leading M&A advisory firms in North America,” Pereira said.

“Their track record of success in helping business owners is really inspiring. Aiming to be the best in their field and doing so with character is easily relatable to my approach to my career. I’m looking forward to meeting Generational clients as I travel the country. I know it will be exciting to hear the stories of the differences they have made in their clients’ lives.”

“I am also pleased with the way the firm gives back to the community. I look forward to being part of their many charitable events.”

Pereira will be featured in an upcoming Netflix documentary series that follows the lives and stories of a select group of PGA TOUR professionals. Golf’s governing bodies are providing unprecedented access for this series, and Pereira is the only rookie currently participating.

Ryan Binkley, President & CEO of Generational Group said, “We are thrilled to establish a relationship with such a rising and talented PGA tour pro like Mito. We look forward to a long and beneficial relationship with him and are excited to watch his continued success.”

Binkley added, “We are also pleased to be associated with an individual with the character and values that Mito has and that we share as a firm. We believe that Mito will be an outstanding representative of the Generational brand.”

Aligned With Golf’s Legendary Past… and Its Bright Future

The addition of Pereira as the newest member of the Generational Group team links the impressive rookie with the legendary Jack Nicklaus, who in March of 2021 formed a unique corporate alliance with Generational Group.

Generational is now Nicklaus Companies’ investment banking partner for helping business owners plan strategic growth, enterprise valuation, exit strategies and multi-generational planning.

Generational is also working with Nicklaus Companies to develop a five-year strategic growth plan for Jack’s companies, as well as with business development and lead generation for Nicklaus Design, the renowned Nicklaus golf course design company.

About Mito Pereira

Pereira was born in Santiago, Chile and attended Texas Tech University. In late 2015, he joined the professional circuit. One year later, Pereira joined the PGA Tour Latinoamérica, where he won the Roberto De Vicenzo Punta del Este Open Copa NEC and managed to reach the top spot of the Order of Merit.

As a result, he became the youngest player ever ranked No. 1. In addition, he had two runner-up finishes and four top-10s in 18 starts. Pereira ended the season ranked No. 3 on the Order of Merit, advancing to the 2017 Web.com Tour.

At the 2019 Pan American Games, Pereira won the bronze medal in the men's individual competition. On the 2020-21 Korn Ferry Tour, he won the Country Club de Bogotá Championship in February 2020. With back-to-back victories at the Rex Hospital Open and BMW Charity Pro-Am in June 2021, he earned an instant promotion to the PGA Tour.

Pereira became the 12th player in the developmental tour's history to earn the automatic three-win promotion, and the first since Wesley Bryan in 2016. In August 2021, he finished in a tie for 3rd place at the Olympic Games representing his home country Chile.

Carl Doerksen is the Director of Corporate Development at Generational Equity.

© 2022 Generational Equity, LLC All Rights Reserved

Make an informed decision

The best decisions in life are informed decisions. We release educational business insights like this every week. Subscribe to make sure you don’t miss the latest news, views and analysis.

Success

Success, you have been added to our list.

We are very happy with the end result, and are very happy to be able to move forward with all of our future growth plans.
Rick Nowak, President/CEO, Kurz Electric Solutions, Inc.
The professionals at Generational Equity then helped develop a roadmap for enhancing the value of the firm and an evaluation report. This was completed by June 14, 2021. We then developed the Confidential Information Memorandum and put Taylor Studios, Inc. on the market by July.
Generational Equity’s professional staff helped me every step of the way. Their network and professionals are the only reason I sold my company this quickly. For me this is a once in a lifetime sale and I was unfamiliar with the process. I was able to lean on them with questions and concerns.
Betty L. Brennan, President, Taylor Studios
T.D., thank you so much! You are a great leader! I love how you are using your gifts and talents to better others. You are clearly a GREAT COACH! This 3 day session undoubtedly changed the future of our business, and very well may have been the sole catalyst to save my company, my health and my marriage! A genuine “thank you” from the bottom of my heart.
Bryan D. Horn, Owner, Over Under Clothing
We knew it would be a difficult task to have someone really understand our business and our market, prior to researching a possible buyer, so it was imperative that we found someone of your caliber, with definite proven experience in this area.
Rick Nowak, President/CEO, Kurz Electric Solutions, Inc.
Your wisdom and experience were invaluable to me during this once-in-a-lifetime transaction.
Ralph Noblin, President of Noblin & Associates
Thank you again for all your guidance and support. Any company will achieve what they intend, if they have you on their team!
Rick Nowak, President/CEO, Kurz Electric Solutions, Inc.
I am pleased that I was able to work with Andrew Byrd throughout this experience. From the first meeting we had in Minneapolis I felt that I was in good hands. His knowledge and expertise is second to none. He guided the process consistently throughout. I feel lucky that I was pared with Andrew and could not be happier that I chose Generational Equity to handle this major life event. Thank you Andrew and GenEq for everything!
Eric Erlandson, Owner, Action Fastenings, Inc.
I must say that I have never worked with a more driven, competent and focused individual as Don Ho.
Jay Dinnison, Owner of Sharpe Mixers
I wanted to take this opportunity to thank you for all that you have done for us. Not only did you take care of all the aspects of the sale but took extra care to make sure we knew what it looked like every step of the way. I will definitely recommend your company to anyone that is in a position to or looking to exit their business.
Shane and Johanna Kline, Owners of Vision Upfitters
Generational Equity’s assistance was invaluable in compiling and marketing our business.
Bil MacLeslie, CEO, ipHouse
The process was much more involved than I expected and your help, experience and advice was a big factor in making the negotiations go as smoothly as possible.
Terry D. Wickman, President, Keytroller
I quickly recognized that Don was working for Sharpe Mixers above all else, and held our interests above others.
Jay Dinnison, Owner of Sharpe Mixers
Thanks to you, the entire GE team and especially Michael Goss for driving a great valuation, coaching me and driving the process across the finish line. Please let me know if there is anything I can do to support GE going forward. P.S. Given my experience with GE I felt comfortable enough to sign up with Generation Wealth Advisors!
Tom Currier, Former President & CEO, Rackmount Solutions
Through the sale process, Generational brought in several interested buyers and we closed in about 6 months. I am so glad I accepted that invitation to the conference and could not be happier with the whole process. The team at Generational coupled with their knowledge and guidance was so valuable that in the end, I know I could never have done this on my own!
JoAnn Ellis, Owner of Fondren 5 Star Kennels
We thank you Eric and Generational Equity making our dream come true.
Larry Moore, Owner, A Company Portable Restrooms
The help you provided us during each step of this process made us feel very comfortable and confident we were selecting the right approach to transition our Company.
Andy Graham, Vice President, Modern Heating & Plumbing
I need to say an immense thank you to Don Ho for his stellar work ethic, attention to detail, and tireless effort. Also thank you to the whole crew at GE! Without you, Don could not do such a phenomenal job. We were shooting for closing and funding before the end of 2020, due to the uncertainty of the political landscape and taxes. I am happy to report we closed last week and will be funding tomorrow.
Dr. Caty J. Catron PhD, RN, VA-BC – Owner, Vic The Picc, LLC
I couldn’t have asked for a better team than Michael and Deborah. We couldn’t have done it without them.
Robert Evans, President and CEO of Mealtracker Dietary Software
I would like to thank you and your firm, Generational Equity, for being our valued advisors in our journey.
Bil MacLeslie, CEO, ipHouse
After attending a conference with GE, I decided that the value they bring would be worth the expense and as soon as I started working with them, I realized that was the right decision. When we started to get LOIs, Fred Zweifel took the lead on the communication and supported negotiations throughout the process, which got tricky as we moved forward. I learned that it can be common for companies to make a great offer then work to erode that price with their discoveries, but Fred and the GE team kept that from happening.
Caroline Connelly, CEO, OptoTest
Michael worked tirelessly, He followed every lead meticulously and urgently to make sure nothing was missed.
Robert Evans, President and CEO of Mealtracker Dietary Software
The most important contribution I think Ahmad made was with his personality and work ethic. He is sincere, efficient, and very hard working. He was available to me at all times, whether it was for specific detail of the negotiation or just to talk through the bigger picture. He listened, advised, and recommended, but never forced his idea or opinions. In the time we worked together, he became a valued colleague and also a friend.
Salvo Stoch, Founder and CEO of Sleeping Partners
We had the pleasure of working with Mr. Ahmad Behjati Managing Director, M&A, for Generational Equity during our acquisition of Papa's Dodge in late 2021. Generational Equity and Mr. Behjati represented and marketed Papa’s Dodge. As our primary contact, Mr. Behjati was professional in every facet of this acquisition process, conveying valuable advice most times and assisting us in every step of the process.
Rick Greene of Dobbs Equity Partners LLC
We were happy to see the interest in our company and what we cherished has not just a valuable company but an important company to the communities we served in.
Larry Moore, Owner, A Company Portable Restrooms
We were represented by Michael Goss with Generational. The due diligence was grueling and exhausting, but Michael propped us up and kept us motivated throughout the process. Debi and I continued to ask each other how we could possibly make it through this process without the assistance of Michael. Michael's professionalism and knowledge is absolutely amazing, and we are so blessed to have had him by our side as we made our future dreams come true.
Bob and Debi Lee, Owners of BL Technology, Inc and BL Tl Services, LLC
Generational Equity educated and informed us – so that we could be on the upside of a good decision (to sell).
Bil MacLeslie, CEO, ipHouse
I wanted to write you a quick letter to express our appreciation and our delight on the outcome of helping us through the process of our recent sale. We are very happy with the end result, and are very happy to be able to move forward with all of our future growth plans.
Terry D. Wickman, President, Keytroller
Greetings Mike. Thank you for the captivating and compelling presentation you made at the Phoenix presentation last week. Over many years in business yours was the most informative and well-presented presentation, on any subject, that I have ever attended! Your energy and enthusiasm combined with your concise and captivating support of your positions with easily understood examples and data was compelling.
Pete L.
I decided to attend the conference and hopefully receive some guidance on how to structure an exit plan of my business. Upon arriving at the conference, I was so impressed with the presentation given by Generational Equity that I set a future appointment that week to discuss the possibility of selling my business with their Senior Managing Director David Robinson.
JoAnn Ellis, Owner of Fondren 5 Star Kennels