Today we cover another exit planning mistake that you need to avoid when pursuing buyers for your business: Not being fully dedicated to the process.
For many entrepreneurs, selling the family business can be a tough emotional decision. We recognize this since many of us have been involved in lower middle-market M&A transactions for several decades. For many business owners, the idea of finding a buyer and moving on to the next stage in life is very appealing. After years of owning and operating a company, and assuming 100% of the risk associated with it (not to mention the hours, months, and years of sweat equity poured into the venture), the concept of monetizing one’s largest asset is extremely attractive. Even so, the idea of leaving the “baby” you created can be tough to do at the 11th hour if not fully committed.
For many sellers there really is no option in this decision to sell. One of the “Big D’s” has reared its ugly head and made the exit inevitable no matter what emotions become paramount as the final close approaches (for those of you unfamiliar with the term, the “Big D’s” refers to Death, Disability, Divorce, Disinterest a.k.a. burnout, and Disagreement among partners/family members). When one or more of these is the primary motivator, then typically sellers are very committed.
Unfortunately, buyers know this and naturally drive a hard bargain when negotiating. That is why we have suggested several times over the past few years that you sell when the market tells you it is time not when external circumstances force you to. See Exit Planning Mistake No. 5 – Selling at the Wrong Time for further details.
Getting back to our theme here in Mistake No. 7, you might be wondering, “Why does this matter? Lots of people change their minds and pull out of business transactions with little or no consequences. So why can’t I test the waters with my business and just see what kind of offers I get?”
And certainly you could do that. However, a business sale is not like the sale of your house or a car. Either of these you could cancel with little recrimination (other than hurt feelings) and face little financial loss. However, selling a business and reneging at the 11th hour carries with it some serious potential consequences:
The first point is critical. Once you sign a letter of intent with a buyer, you will begin the due diligence process. This 60- to 90-day timeframe requires that you disclose literally EVERYTHING about your business to the buyer. Most business owners have a vague notion about the definition of due diligence. But until you experience it first hand, you have no idea of the level of detail required. To help you grasp the concept of the due diligence process, we asked a few of our clients to describe it:
The point of these discussions is simply this: Entering due diligence is a march that you don’t want to decide to back out of; testing the waters opens your business up to all sorts of confidentiality issues. Most frequently, it is the employees who first begin to suspect something is up when all sorts of strangers begin showing up, touring the facility, asking questions, and holding long, closed-door meetings with management. Rumors often are created to fill information gaps and the last thing you want to do is have several key employees exit once you decide not to sell because you are personally not ready.
So be ready to do so!
Buyers Want to Talk to Committed Sellers
The second point above is just as important: Professional buyers (the kind you want to attract to your business) simply do not have the time available to waste 6-8 weeks negotiating with you only to have you determine that you are not emotionally ready to depart. These folks look at an estimated 500-1,000 opportunities annually and don’t have the bandwidth available to lose significant time working with a less-than-committed seller.
Then, if you do pull out of the deal at the last minute due to cold feet (even if the deal is a good one) and decide a year later to re-enter, buyers, many of whom you will have approached before, will be very concerned about you changing your mind again. You will need to make great strides in convincing them that this time you are serious. This can be very challenging process and again, if buyers sense that you are now more desperate to sell than a year earlier, they will most likely negotiate a hard bargain.
This is a key reason that buyers like to look at Generational Equity clients: Our process ensures that business owners are committed to the goal because of two steps we put them through:
From a buyer’s perspective, both of these are equally important. The commitment fee does exactly what the name implies: It eliminates those testing the waters and ensures that the seller has some skin in the game. As you can imagine, buyers, knowing that a committed business owner is in our system, move our deals to the top of the 500+ opportunity pile!
Just as important, every client we accept goes through a 30- to 90-day business evaluation with us. This allows us to analyze the business to not only determine the current Business Enterprises Value but we also provide recommendations to sellers on steps they can take to make the business more sale-able and enhance its value going forward. Again, for buyers, knowing that a seller not only knows the value of the business before engaging with buyers AND is working on improvements makes our clients far more attractive than others.
Time and space do not allow me to drill into this seventh mistake further; if you would like to learn more I recommend attending a Generational Equity exit planning symposium soon. While there you will be able to meet one on one with our M&A professionals and get further details on all seven mistakes to avoid and more!
To find out if your business qualifies you to attend (we have strict size and industry standards for attendees to meet), please call me at 972-232-1125 or email me at email@example.com. Please also feel free to visit our website and drill into these links for further information about us:
By Carl Doerksen, Director of Corporate Development at Generational Equity.
© 2021 Generational Equity, LLC. All Rights Reserved.
I must say that I have never worked with a more driven, competent and focused individual as Don Ho.Jay Dinnison, Owner of Sharpe Mixers
The help you provided us during each step of this process made us feel very comfortable and confident we were selecting the right approach to transition our Company.Andy Graham, Vice President, Modern Heating & Plumbing
I quickly recognized that Don was working for Sharpe Mixers above all else, and held our interests above others.Jay Dinnison, Owner of Sharpe Mixers
T.D., thank you so much! You are a great leader! I love how you are using your gifts and talents to better others. You are clearly a GREAT COACH! This 3 day session undoubtedly changed the future of our business, and very well may have been the sole catalyst to save my company, my health and my marriage! A genuine “thank you” from the bottom of my heart.Bryan D. Horn, Owner, Over Under Clothing
Thank you again for all your guidance and support. Any company will achieve what they intend, if they have you on their team!Rick Nowak, President/CEO, Kurz Electric Solutions, Inc.
I couldn’t have asked for a better team than Michael and Deborah. We couldn’t have done it without them.Robert Evans, President and CEO of Mealtracker Dietary Software
Generational Equity’s assistance was invaluable in compiling and marketing our business.Bil MacLeslie, CEO, ipHouse
I wanted to write you a quick letter to express our appreciation and our delight on the outcome of helping us through the process of our recent sale. We are very happy with the end result, and are very happy to be able to move forward with all of our future growth plans.Terry D. Wickman, President, Keytroller
Generational Equity educated and informed us – so that we could be on the upside of a good decision (to sell).Bil MacLeslie, CEO, ipHouse
Tom Staszak is one of the most professional people I have dealt with in my last forty years of business. You’ve got a great group of people and you have built a truly professional organization.Michael J Polarek, President, Paragon Packaging
Your wisdom and experience were invaluable to me during this once-in-a-lifetime transaction.Ralph Noblin, President of Noblin & Associates
Michael worked tirelessly, He followed every lead meticulously and urgently to make sure nothing was missed.Robert Evans, President and CEO of Mealtracker Dietary Software
Bruce and I wanted to take this opportunity to thank Generational Equity for assigning Musa Jagne to our transaction. In Bruce’s words, “Musa did one hell of a job for us!”Karen S. Williams, CFO, BW Manufacturing
We are very happy with the end result, and are very happy to be able to move forward with all of our future growth plans.Rick Nowak, President/CEO, Kurz Electric Solutions, Inc.
Dear Chris and Andre, I just wanted to say thanks for all your help. Even though this process was not an easy one, it was comforting to know that I had a capable team standing beside me. You made me feel like we were almost your only client or at least the most important one. Thanks again, and I will recommend your service in the future.Shenille Engelhart, Owner – CLS Technology
Thanks again Phil and feel free to have a future client call me if they would like a referral. You are a true professional!Andy Graham, Vice President, Modern Heating & Plumbing
We will highly recommend Generational Equity and Musa Jagne to any business owner about to embark on the same process.Karen S. Williams, CFO, BW Manufacturing
Greetings Mike. Thank you for the captivating and compelling presentation you made at the Phoenix presentation last week. Over many years in business yours was the most informative and well-presented presentation, on any subject, that I have ever attended! Your energy and enthusiasm combined with your concise and captivating support of your positions with easily understood examples and data was compelling.Pete L.
We thank you Eric and Generational Equity making our dream come true.Larry Moore, Owner, A Company Portable Restrooms
I would like to thank you and your firm, Generational Equity, for being our valued advisors in our journey.Bil MacLeslie, CEO, ipHouse
The process was much more involved than I expected and your help, experience and advice was a big factor in making the negotiations go as smoothly as possible.Terry D. Wickman, President, Keytroller
I need to say an immense thank you to Don Ho for his stellar work ethic, attention to detail, and tireless effort. Also thank you to the whole crew at GE! Without you, Don could not do such a phenomenal job. We were shooting for closing and funding before the end of 2020, due to the uncertainty of the political landscape and taxes. I am happy to report we closed last week and will be funding tomorrow.Dr. Caty J. Catron PhD, RN, VA-BC – Owner, Vic The Picc, LLC
We were happy to see the interest in our company and what we cherished has not just a valuable company but an important company to the communities we served in.Larry Moore, Owner, A Company Portable Restrooms
We are extremely pleased with the way Generational Equity handled the sale of our company. Your associates, Tom and Chris, did an outstanding job of getting us (me) through the process.Michael J Polarek, President, Paragon Packaging
I am pleased that I was able to work with Andrew Byrd throughout this experience. From the first meeting we had in Minneapolis I felt that I was in good hands. His knowledge and expertise is second to none. He guided the process consistently throughout. I feel lucky that I was pared with Andrew and could not be happier that I chose Generational Equity to handle this major life event. Thank you Andrew and GenEq for everything!Eric Erlandson, Owner, Action Fastenings, Inc.
We knew it would be a difficult task to have someone really understand our business and our market, prior to researching a possible buyer, so it was imperative that we found someone of your caliber, with definite proven experience in this area.Rick Nowak, President/CEO, Kurz Electric Solutions, Inc.
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