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Generational Brings Creative Rights M&A Conference to Grammy Week

By Generational Group

Maximizing the Value of Creative Assets

Private equity, family offices and other investors are pouring cash into the music industry; “Maximizing the Value of Creative Assets” will provide valuable insight and new alternatives for rights-holders at all levels.

To coincide with the 2022 Grammy Awards, we are pleased to announce that Generational Group will be holding a special edition of our popular Growth and Exit conferences – with a focus on the sale of creative assets by performers, songwriters, producers, labels and other music industry entrepreneurs.

The invitation-only event, entitled “Maximizing the Value of Creative Assets”, will take place at the Mandalay Bay Hotel in Las Vegas, Nevada, on Friday, April 1, 2022, from 11 a.m. to 3 p.m. The Generational conference is held in conjunction with Creators Capital, a leading Startup Studio and incubator for the creative community.

Special guest attendees will include several Grammy-award winners and nominees, social media influencers, and rising stars in the music industry.

Generational Group is a leading M&A firm for privately held businesses, ranked #1 in the nation by Refinitiv in transactions up to $25 million, and #2 in transactions up to both $100 million and $500 million in value. With offices in 16 North American cities, the investment banking firm advises business owners and stakeholders in every industry vertical – including rights-holders looking to monetize their creative assets.

Streaming revenue has revolutionized the music industry, turning royalties into a reliable source of income for performers, songwriters, producers and other music industry players – especially during the pandemic, when earnings from performing live have been unpredictable.

Monetizing these royalty streams has become big business, with buyers including not just entertainment conglomerates and private equity firms, but also family offices, private investors and financial institutions. Some catalogs have even been packaged as bonds and sold to third-party investors.

As with other areas of the business, maximizing the value of creative assets depends on planning, timing and execution. This conference will provide attendees with the insight and perspective on the sales process that allows them to fulfill their financial dreams even as they pursue their artistic vision.

“Monetizing creative IP assets is important, not just for artists with large catalogs, but for every rights holder in the music business,” said Terry Johnson, Chief Revenue and Strategy Officer at Generational Group.

“In an era where artists, producers, and writers at all levels have the opportunity to sell their catalogs to a range of buyers, understanding the value of those assets and how to best leverage the sales process is critical. The right advice and representation can help them maximize the monetary value of their assets, whether they are an A-list superstar, or an up-and-comer who deserves the same level of advice and support."

Johnson added, “I’m excited about the difference we can make in the music industry’s creative community.”

“One of the most important gifts successful businesspeople can give is the transfer of what they know to the younger generations and those less knowledgeable,” Jaxon Huffman, founder of Creators Capital said.

“Music copyright catalog owners should never receive less than what the market says they deserve, and I’m pleased Generational is serving as an experienced and trusted advisor to rights-holders to ensure this principle is respected.”

The conference is invitation only. Anyone interested in attending should contact Jaxon Huffman with Creators Capital at

About Creators Capital

Creators Capital is the world’s first Startup Studio and incubator, with content houses for artists, creators, entrepreneurs and investors.

We empower creators with the tools, knowledge, connections, and capital to build sustainable businesses by developing their talent, creating their assets and maximizing the value of their work.

For more information, visit

© 2022 Generational Equity, LLC All Rights Reserved

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I would like to thank you and your firm, Generational Equity, for being our valued advisors in our journey.
Bil MacLeslie, CEO, ipHouse
Thanks again Phil and feel free to have a future client call me if they would like a referral. You are a true professional!
Andy Graham, Vice President, Modern Heating & Plumbing
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Rick Nowak, President/CEO, Kurz Electric Solutions, Inc.
I couldn’t have asked for a better team than Michael and Deborah. We couldn’t have done it without them.
Robert Evans, President and CEO of Mealtracker Dietary Software
Dear Chris and Andre, I just wanted to say thanks for all your help. Even though this process was not an easy one, it was comforting to know that I had a capable team standing beside me. You made me feel like we were almost your only client or at least the most important one. Thanks again, and I will recommend your service in the future.
Shenille Engelhart, Owner – CLS Technology
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Karen S. Williams, CFO, BW Manufacturing
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Bryan D. Horn, Owner, Over Under Clothing
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Jay Dinnison, Owner of Sharpe Mixers
Generational Equity educated and informed us – so that we could be on the upside of a good decision (to sell).
Bil MacLeslie, CEO, ipHouse
Tom Staszak is one of the most professional people I have dealt with in my last forty years of business. You’ve got a great group of people and you have built a truly professional organization.
Michael J Polarek, President, Paragon Packaging
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Pete L.
I quickly recognized that Don was working for Sharpe Mixers above all else, and held our interests above others.
Jay Dinnison, Owner of Sharpe Mixers
The process was much more involved than I expected and your help, experience and advice was a big factor in making the negotiations go as smoothly as possible.
Terry D. Wickman, President, Keytroller
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Bil MacLeslie, CEO, ipHouse
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Karen S. Williams, CFO, BW Manufacturing
We knew it would be a difficult task to have someone really understand our business and our market, prior to researching a possible buyer, so it was imperative that we found someone of your caliber, with definite proven experience in this area.
Rick Nowak, President/CEO, Kurz Electric Solutions, Inc.
I am pleased that I was able to work with Andrew Byrd throughout this experience. From the first meeting we had in Minneapolis I felt that I was in good hands. His knowledge and expertise is second to none. He guided the process consistently throughout. I feel lucky that I was pared with Andrew and could not be happier that I chose Generational Equity to handle this major life event. Thank you Andrew and GenEq for everything!
Eric Erlandson, Owner, Action Fastenings, Inc.
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Robert Evans, President and CEO of Mealtracker Dietary Software
I need to say an immense thank you to Don Ho for his stellar work ethic, attention to detail, and tireless effort. Also thank you to the whole crew at GE! Without you, Don could not do such a phenomenal job. We were shooting for closing and funding before the end of 2020, due to the uncertainty of the political landscape and taxes. I am happy to report we closed last week and will be funding tomorrow.
Dr. Caty J. Catron PhD, RN, VA-BC – Owner, Vic The Picc, LLC
We were happy to see the interest in our company and what we cherished has not just a valuable company but an important company to the communities we served in.
Larry Moore, Owner, A Company Portable Restrooms
Your wisdom and experience were invaluable to me during this once-in-a-lifetime transaction.
Ralph Noblin, President of Noblin & Associates
The help you provided us during each step of this process made us feel very comfortable and confident we were selecting the right approach to transition our Company.
Andy Graham, Vice President, Modern Heating & Plumbing
We are very happy with the end result, and are very happy to be able to move forward with all of our future growth plans.
Rick Nowak, President/CEO, Kurz Electric Solutions, Inc.
We thank you Eric and Generational Equity making our dream come true.
Larry Moore, Owner, A Company Portable Restrooms
I wanted to write you a quick letter to express our appreciation and our delight on the outcome of helping us through the process of our recent sale. We are very happy with the end result, and are very happy to be able to move forward with all of our future growth plans.
Terry D. Wickman, President, Keytroller
We are extremely pleased with the way Generational Equity handled the sale of our company. Your associates, Tom and Chris, did an outstanding job of getting us (me) through the process.
Michael J Polarek, President, Paragon Packaging