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Can Your Customers Find You?

By Generational Equity

How Can your Customers Find You - Generational Equity

No matter your target audience, product or service, two marketing tactics are mandatory if you want customers to find you – a website and social media presence.

Use these six tips to help your customers find you online and make every marketing dollar count.

1. Make sure your copy is written to appeal to customer’s needs and wants. Don’t talk about your products and services from your perspective. If your product solves a common problem or answers a need, mention that instead.

2. Don’t clutter your web pages. Resist the urge to load up your site with flashing, scrolling copy, or too many announcements or sales pitches. Keep it simple so the reader can focus on the benefits of buying your product or service.

3. Include keywords in your copy to improve your rank in search engines. You can use online services such as Moz, WordStream or Google’s webmaster tools to determine which keywords customers use. Then, make sure those keywords are worked into your copy naturally. While keywords help search engine computers find your web pages, humans will read your site and it needs to be understandable and relatable to them.

4. Give customers a reason to keep coming back by providing interesting content on a regular basis. Many companies think of their website as a static marketing piece, much like a brochure. But to keep customers coming back, you need to update your website regularly. Updates can take the form of press releases, event news, videos, blog posts, white papers and more.

5. Don’t forget mobile users. The percent of people who search and read web sites on their mobile devices grows year after year. In fact, late in 2016 a study announced that mobile searches in the U.S. exceeded desktop searches for the first time. If you’re trying to appeal to markets in India, mobile searches account for 75 percent of searches. The takeaway no matter your market: Make your website mobile-friendly.

6. Participate in social media. Social media is notoriously time-consuming if you try to do too much. But you don’t have to be on every social media platform out there. You just need to choose the one your customers frequent the most and participate actively on that channel. If your customers like Facebook, LinkedIn, Tumblr or SnapChat, build a strategy and get busy.

By Jessica Johns Pool.

© 2017 Generational Equity, LLC. All Rights Reserved.

 

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Bruce and I wanted to take this opportunity to thank Generational Equity for assigning Musa Jagne to our transaction. In Bruce’s words, “Musa did one hell of a job for us!”
Karen S. Williams, CFO, BW Manufacturing
We were happy to see the interest in our company and what we cherished has not just a valuable company but an important company to the communities we served in.
Larry Moore, Owner, A Company Portable Restrooms
The help you provided us during each step of this process made us feel very comfortable and confident we were selecting the right approach to transition our Company.
Andy Graham, Vice President, Modern Heating & Plumbing
I must say that I have never worked with a more driven, competent and focused individual as Don Ho.
Jay Dinnison, Owner of Sharpe Mixers
We are extremely pleased with the way Generational Equity handled the sale of our company. Your associates, Tom and Chris, did an outstanding job of getting us (me) through the process.
Michael J Polarek, President, Paragon Packaging
We will highly recommend Generational Equity and Musa Jagne to any business owner about to embark on the same process.
Karen S. Williams, CFO, BW Manufacturing
Tom Staszak is one of the most professional people I have dealt with in my last forty years of business. You’ve got a great group of people and you have built a truly professional organization.
Michael J Polarek, President, Paragon Packaging
Your wisdom and experience were invaluable to me during this once-in-a-lifetime transaction.
Ralph Noblin, President of Noblin & Associates
We knew it would be a difficult task to have someone really understand our business and our market, prior to researching a possible buyer, so it was imperative that we found someone of your caliber, with definite proven experience in this area.
Rick Nowak, President/CEO, Kurz Electric Solutions, Inc.
Michael worked tirelessly, He followed every lead meticulously and urgently to make sure nothing was missed.
Robert Evans, President and CEO of Mealtracker Dietary Software
Thanks again Phil and feel free to have a future client call me if they would like a referral. You are a true professional!
Andy Graham, Vice President, Modern Heating & Plumbing
Thank you again for all your guidance and support. Any company will achieve what they intend, if they have you on their team!
Rick Nowak, President/CEO, Kurz Electric Solutions, Inc.
I quickly recognized that Don was working for Sharpe Mixers above all else, and held our interests above others.
Jay Dinnison, Owner of Sharpe Mixers
We thank you Eric and Generational Equity making our dream come true.
Larry Moore, Owner, A Company Portable Restrooms
Generational Equity’s assistance was invaluable in compiling and marketing our business.
Bil MacLeslie, CEO, ipHouse
I wanted to write you a quick letter to express our appreciation and our delight on the outcome of helping us through the process of our recent sale. We are very happy with the end result, and are very happy to be able to move forward with all of our future growth plans.
Terry D. Wickman, President, Keytroller
The process was much more involved than I expected and your help, experience and advice was a big factor in making the negotiations go as smoothly as possible.
Terry D. Wickman, President, Keytroller
I would like to thank you and your firm, Generational Equity, for being our valued advisors in our journey.
Bil MacLeslie, CEO, ipHouse
We are very happy with the end result, and are very happy to be able to move forward with all of our future growth plans.
Rick Nowak, President/CEO, Kurz Electric Solutions, Inc.
I couldn’t have asked for a better team than Michael and Deborah. We couldn’t have done it without them.
Robert Evans, President and CEO of Mealtracker Dietary Software
Generational Equity educated and informed us – so that we could be on the upside of a good decision (to sell).
Bil MacLeslie, CEO, ipHouse