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Are You Mentally Prepared to Sell Your Business?

By Generational Equity

mentally prepared to sell your business

Business owners are often surveyed regarding their mental readiness to exit their businesses. I have seen results that indicate a fairly high percentage that are not prepared, as high as 80% in some assessments. This is not surprising since most business owners that we meet with at our exit planning conferences are so busy running their businesses that they simply don’t have time to set aside for examining their exit options.

That is why so many business owners who attend our meetings thank us afterwards because the information we share is educational AND designed to help them begin to think about the issues surrounding the entire exit process.

And exiting truly is a process NOT an event. You can’t reach a point in time and say to yourself, next month I am going to exit! Or even six months. The reality is you need to begin preparing your business, and just as importantly, yourself, well in advance of the exit event.

What we have not spent much time on in this publication is the mental preparation you need to go through in order to ensure that YOU are truly ready when a buyer transfers several million dollars into your bank account and you are suddenly facing a huge, life-changing event.

Based on our decades of collective experience in working with entrepreneurs who are contemplating the sale of their companies, we have learned that there are several important areas that need to be examined in order to prepare a business owner mentally for selling. The reality is one of our key roles as M&A advisors is to develop a close relationship with our clients so that we can ensure that they really are sellers.

Countless times our deal teams have gotten to the 11th hour in a business sale process only to see the deal collapse because the seller got cold feet and rescinded the deal. Not only is this tough on all parties involved, it is also very dangerous as it typically opens your business up to a loss of confidentiality. As you get closer to closing a deal, it becomes harder and harder to prevent the news from trickling out to employees, clients, and competitors. This is especially the case if a deal falls apart because the owner(s) decide at the last moment not to sell.

How to Test Your Mental Preparation

Before you begin to even approach buyers, make sure you are mentally prepared to do so by closely examining these key areas:

  • Review your financial readiness to sell
  • Discuss your family’s preparation for the process and the outcome
  • Determine what you are going to do post-sale
  • Analyze your ability to surrender control of key decisions
  • Determine if you are ready to have a boss (rarely does the seller exit immediately post-sale)
  • And ultimately have an answer to this question: Why do you want to sell?

Your financial review is important because you may overestimate or, in some cases, underestimate the amount of money you need from the proceeds of the sale of your company post-deal-close. We strongly encourage any business owner contemplating the sale of his/her company to establish a relationship with a wealth manager to accurately determine your financial readiness to sell and your monetary needs once the company is sold.

Likewise, meet with your family in advance and have a series of frank and open communications about what the sale of the business will mean to not only you but also your immediate and extended family. This is especially important for businesses that have been in the family for several generations where the family’s identity is closely tied to the existence of the company. Even if you are the sole owner, the sale of a family-owned business can create tremendous emotions for siblings, children, parents, and grandparents. If you anticipate how the family dynamics may affect you, chances are better that you will be able to weather all the emotions that will arise in actually closing the transaction.

Determining what you will be doing post-sale is likewise one of the conversations you will need to have with family members but especially your spouse. For many entrepreneurs, the running of the family business has precluded the development of hobbies and outside interest. In addition, after working 60-hour weeks for years, the situation changes radically when suddenly you are around your spouse on a full-time basis. We get calls frequently from ex-clients who are interested in acquiring a business from us because the spouse is begging them to get out of the house! It is far better to determine what you are going to be doing long before the transaction closes.

One of the biggest emotional hurdles for many business owners to overcome is the idea of handing over the daily operation of the business to anyone. After years and years of making key decisions, the concept of someone else doing so, and perhaps making DIFFERENT decisions than you might make, can be a significant struggle.

Several years ago I interviewed one of our clients post-close and he was a bit chagrined that the new owners were taking his baby in a different direction than he would have. Although he admitted that what they were doing made sense and that in the long term it was the right way to go, he still felt that emotional bond to the business. Fortunately for him, his close ties to the company did not preclude him from closing the deal (and picking up a rather large check as well). But they might have if he had not in advance come to the conclusion that he could relinquish control.

On the flip side, it is vital to consider that in most cases, the seller of a privately held company will be retained for a transition period post-sale (3-6 months is typical) or even longer if an earn-out is part of the deal structure. In either case, but especially the latter, the seller must determine if taking orders from a new owner is possible. Let’s face it – most entrepreneurs have egos that have developed over time that lead them to believe that they, shall we say, know it all. And this may be true but having that belief makes it hard to take orders from another person after all those years of decision-making. Only you can look inside and honestly say if having a boss is possible.

To Be or Not to Be

Finally, the ultimate question is, Why do you want to exit in the first place? When we ask this question of business owners we work with, the answers are as varied as snowflakes. They range from “I want to retire and spend more time with the wife” to “I need capital to pursue my next adventure.” Unfortunately, far too many business owners wait until one (or more) of the five Ds raise their ugly head before parting with their companies: Death, Divorce, Disability, Distress (business and/or personal), and Disagreement. 

Although these predicaments are understandable, exiting due to one of these situations is thoroughly preventable with some planning and by preparing yourself mentally to sell your business. If you own a company, even if you are far from retirement age, it is vital that you begin prepping sooner rather than later. Even though entrepreneurs are the most optimistic folks on the planet, you have no control over way too much (see the five Ds again) to make the mistake of not doing so.

Knowledge is of course key here. That is where Generational Equity can really help you out. Our no-obligation, complimentary, educational exit planning workshop is designed to get your mental preparation started, as well as give you concrete ideas of how to begin positioning your company for sale. 

Our sincere hope is that this piece, as well as our other materials, can begin to move you out of the 80% that are mentally unready to sell into the group that has a plan, direction, and timeline for their future.

Carl Doerksen is the Director of Corporate Development at Generational Equity.

© 2021 Generational Equity, LLC All Rights Reserved

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