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If success is a destination – how do you know when you’ve arrived?

What does success look like to you as a business owner? Is it waking up in your multi-million-dollar home and choosing which of your five cars to drive to the office? Or is it financial security for you and your family? This might be where you aspire to be in five or even ten years’ time, or maybe it’s the life you’re living right now. Perhaps your dreams are bigger than this.

If success is a destination – how do you know when you’ve arrived?

But what happens when you finally reach your destination – financial or otherwise? You’ve got the cars, the house, money for your family, the successful business – but what’s next? Will the milestone you set for your business move, or will you? Let’s take a look at a possible situation.

Through the eyes of himself and everyone around him, Jason is what’s considered a successful business owner. Every morning Jason wakes up at 6am, gulps down his scalding hot coffee, and is out the door by 6:30. If he has a couple minutes to spare, he likes to sit in his car and listen to the hum of engines from his neighbors’ cars as they set off to go about their day, before he too is consumed with the pressures of running a business. That is, all but one of his neighbors.

Each day without fail, the man who lives opposite Jason struts out his front door in his sweats, grabs the newspaper and proceeds to sip his coffee leisurely from his porch as he catches up with all that’s going on in the world. He looks so carefree.

Jason can’t remember the last time he read the paper from cover to cover, took the time to enjoy a coffee that had somewhat cooled or even set foot in a gym. He noticed the size of the man’s house is the same as his, the cars on his driveway are around the same value, and despite this his neighbor looked much younger, fitter, and happier than Jason. How could their days be so different?

Despite his curiosity Jason sends his neighbor a forced smile every morning, drives to his office, and continues to run his business. This routine continues for six months until one morning he decides to greet the man on the porch and ask him once and for all what he does for a living.

He flashes Jason a sympathetic smile, "I was a business owner for over 25 years. It was my life. But one day I realized I’d stopped doing the things I once loved – I couldn’t even find the time to read the paper in the morning. Sometimes you just need to take a step back and remember the one priceless thing money can’t buy. Time. So, I chose to exit my company, and now I’ve got it." He picked up his paper and took a long sip of his coffee. "This is my success."

While everyone has their own idea of what success looks like, how do we know when we’ve truly arrived? If your business is your life, it’s most likely your greatest asset, but as we get older our priorities sometimes shift and your business can begin to take a back seat.

Does success become sitting on your porch with the daily paper and a coffee as you watch your neighbors speed off to the office? Are you beginning to realize the importance of free time? Could exiting your company be the way to get it?

You might be considering exiting your business today, or even in five years’ time, but whenever you’re ready to go to market, you’ll need to know where to start. At Generational Equity, we provide owners with high-level business knowledge that allows them to exit their company at the right time, for its maximum value. Our complimentary conferences give insight into the entire process and explore a range of opportunities that can help your business grow. Why not join us? Just one day out of the office could be the best decision you've ever made. Whatever your goals, wherever your business is headed – it all starts with Generational Equity. We’ll get you there.

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Together, we’ll take your business further. Whatever your goals for the future… we’ll get you there.

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Our complimentary invitation only conferences will open your mind to the possibilities of financial growth and the different ways we can help you obtain it.

These no-obligation conferences provide business owners like you with priceless information that can be used when thinking of growing, valuing or even exiting your business. Attending our conference could end up being the best decision you've ever made.

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Michael worked tirelessly, He followed every lead meticulously and urgently to make sure nothing was missed.
Robert Evans, President and CEO of Mealtracker Dietary Software
The process was much more involved than I expected and your help, experience and advice was a big factor in making the negotiations go as smoothly as possible.
Terry D. Wickman, President, Keytroller
We were happy to see the interest in our company and what we cherished has not just a valuable company but an important company to the communities we served in.
Larry Moore, Owner, A Company Portable Restrooms
We thank you Eric and Generational Equity making our dream come true.
Larry Moore, Owner, A Company Portable Restrooms
I wanted to write you a quick letter to express our appreciation and our delight on the outcome of helping us through the process of our recent sale. We are very happy with the end result, and are very happy to be able to move forward with all of our future growth plans.
Terry D. Wickman, President, Keytroller
Tom Staszak is one of the most professional people I have dealt with in my last forty years of business. You’ve got a great group of people and you have built a truly professional organization.
Michael J Polarek, President, Paragon Packaging
Thanks again Phil and feel free to have a future client call me if they would like a referral. You are a true professional!
Andy Graham, Vice President, Modern Heating & Plumbing
Greetings Mike. Thank you for the captivating and compelling presentation you made at the Phoenix presentation last week. Over many years in business yours was the most informative and well-presented presentation, on any subject, that I have ever attended! Your energy and enthusiasm combined with your concise and captivating support of your positions with easily understood examples and data was compelling.
Pete L.
I couldn’t have asked for a better team than Michael and Deborah. We couldn’t have done it without them.
Robert Evans, President and CEO of Mealtracker Dietary Software
We knew it would be a difficult task to have someone really understand our business and our market, prior to researching a possible buyer, so it was imperative that we found someone of your caliber, with definite proven experience in this area.
Rick Nowak, President/CEO, Kurz Electric Solutions, Inc.
We are very happy with the end result, and are very happy to be able to move forward with all of our future growth plans.
Rick Nowak, President/CEO, Kurz Electric Solutions, Inc.
Generational Equity’s assistance was invaluable in compiling and marketing our business.
Bil MacLeslie, CEO, ipHouse
We are extremely pleased with the way Generational Equity handled the sale of our company. Your associates, Tom and Chris, did an outstanding job of getting us (me) through the process.
Michael J Polarek, President, Paragon Packaging
Thank you again for all your guidance and support. Any company will achieve what they intend, if they have you on their team!
Rick Nowak, President/CEO, Kurz Electric Solutions, Inc.
I must say that I have never worked with a more driven, competent and focused individual as Don Ho.
Jay Dinnison, Owner of Sharpe Mixers
We will highly recommend Generational Equity and Musa Jagne to any business owner about to embark on the same process.
Karen S. Williams, CFO, BW Manufacturing
The help you provided us during each step of this process made us feel very comfortable and confident we were selecting the right approach to transition our Company.
Andy Graham, Vice President, Modern Heating & Plumbing
I quickly recognized that Don was working for Sharpe Mixers above all else, and held our interests above others.
Jay Dinnison, Owner of Sharpe Mixers
Bruce and I wanted to take this opportunity to thank Generational Equity for assigning Musa Jagne to our transaction. In Bruce’s words, “Musa did one hell of a job for us!”
Karen S. Williams, CFO, BW Manufacturing
Your wisdom and experience were invaluable to me during this once-in-a-lifetime transaction.
Ralph Noblin, President of Noblin & Associates
I would like to thank you and your firm, Generational Equity, for being our valued advisors in our journey.
Bil MacLeslie, CEO, ipHouse
Generational Equity educated and informed us – so that we could be on the upside of a good decision (to sell).
Bil MacLeslie, CEO, ipHouse