Careers > Business Development > Social Media Specialist

Social Media Specialist

Richardson, Texas


50,000.00 - 55,000.00



Position Type



Associate Degree

Travel Percentage

Job Shift


Job Category

Business Development

Social Media Specialist

Location:  Richardson, TX

Generational Group is one of the leading M&A firms in the country. We are currently seeking a talented Social Media Specialist with a passion for connecting business owners to our brand. This new role will work with the marketing, sales, and customer service teams to manage and grow our presence across all social media platforms, as well as communicate directly with users and customers. Your primary goals will be using a data-driven approach to build social media followership, develop and maintain our brand voice, engage our audience, customers with impactful content, and improve the overall customer service experience via all relevant social media platforms. If you are a self-starter who loves social media, has strong attention to detail, a creative mind, and a knack for customer service - then this role is for you. This position will report directly to the Director of Digital Marketing.

Social Media Specialist  Responsibilities:

  • Manage and own all branded social media channels
  • Use performance data to design and implement platform-specific marketing strategies that align with key goals
  • Develop and maintain a social brand voice that aligns with the company vision 
  • Build an evergreen presence on new platforms
  • Regular posting across all relevant social media channels
  • Create, prepare and present ongoing publishing calendar
  • Engage with any followers, fans, and customers via social channels
  • Respond to all comments/direct messages to address questions or customer service inquiries.
  • Generate or curate impactful and on-brand social media content, including video, text, & images
  • Monitor all channels for brand mentions using relevant tools
  • Locate and share high-quality user-generated content
  • Network and build relationships with relevant 3rd party brands and channels
  • Seek and manage partnerships with key industry Influencers
  • Help team to man the Live Chat customer service feature on our website
  • Define important KPIs
  • Regularly measure, analyze, and report the results of social media initiatives
  • Stay up to date with the latest social media best practices and technologies
  • Collaborate with Marketing, Sales and Product Development teams
  • Work with a PR agency to incorporate our social channels into PR efforts


  • 2+ years of relevant Social Media working experience
  • Extremely strong organizational skills
  • Extensive familiarity or working experience related to M&A or Investment Banking
  • Understanding of the following social media platforms: Facebook, Instagram, Youtube, Twitter, Reddit, Quora,
  • Excellent written communication ability
  • Basic graphic design skills in Photoshop or similar software
  • Expert knowledge of social media scheduling, monitoring, and analysis tools
  • Strong technical competence with the ability to quickly learn new technology
  • A proven track record for hitting deadlines and working well under pressure
  • Self-driven work ethic
  • You are a creative person with a good eye for aesthetics
  • You are data-driven, able to incorporate real metrics into your day to day strategies

Generational Group is an equal opportunity employer and committed to hiring a diverse and inclusive workforce.