Careers > Business Development > Marketing Manager

Marketing Manager

Richardson, TX

Full Time

Base $50k



Position Type

Full Time


Bachelor's Degree

Travel Percentage


Job Shift


Job Category

Business Development

About the Job
Generational Equity is a global mergers and acquisitions firm. Its professionals work with middle-market business owners contemplating a sale or seeking merger and acquisition opportunities. We assist owners in all areas of stock or asset sales, mergers or divestitures.

For most middle-market business owners, the sale or other transition of a business is the single most important, and perhaps the largest financial event that occurs in their life. We are in search of experienced, highly motivated marketing professionals who are eager to launch our clients’ businesses into the marketplace and help garnish buyer interest for them.

The optimal candidate will have several years of experience executing B2B email campaigns, strong data management skills, refined written and verbal communication skills, Proficient Microsoft Word and Excel skills are required.  Salesforce and Marketing Cloud experience preferred.


Campaign Management (70%)

  • Coordinate with key stakeholders to ensure that we have the correct content for scheduled campaigns
  • Segmentation list processing – ensure that the targeted group is brought into our CRM and assigned to the campaign
  • Build email templates in Content Builder in Marketing Cloud
  • Set up and schedule journeys using Journey Builder in Marketing Cloud
  • Facilitate QC efforts across the entire email production process - cross platform/device testing, checking links, proofreading, etc.
  • Record Analytics and communicate results back to key stakeholders.

Buyer Services (20%)

  • Assist buyers in locating relevant deals that match their investment preferences.
  • Register buyers on our DealForce platform.
  • Light travel to Buyer Networking Tradeshows as needed.

Administrative (10%)


Required Skills

  • An accredited four-year degree
  • Email marketing experience
  • Salesforce and Marketing Cloud experience preferred
  • Proficient Microsoft Word and Excel skills are required
  • Strong oral and written communications skills


  • Base salary of $50,000 + expected bonuses of $10K - $20K in first full year
  • Stable professional work environment
  • Paid vacations and holidays
  • 401(k)
  • 401(k) matching
  • Dental insurance
  • Flexible schedule
  • Health insurance
  • Health savings account
  • Life insurance
  • Paid time off
  • Parental leave
  • Vision Insurance

Location: 3400 N Central Expressway Ste 100, Richardson, TX 75080