Larry Schwimmer brings to Generational Equity a comprehensive background of over 30 years experience as an entrepreneur; corporate executive and Mergers & Acquisitions expert. He has been personally involved in the acquisition of five companies and has owned several businesses which he founded, built, and successfully exited.

As a corporate executive, Mr. Schwimmer's experience is extensive both in the United States and abroad. He has served in senior executive positions with corporations such as Gillette Co., Nabisco, and Smith Barney-CitiGroup.

Over the past 19 years Mr. Schwimmer has worked with nearly 5,000 business owners throughout the United States, which provides him with knowledge of diverse businesses in a variety of industries. He has also been personally involved in the sale of 125 companies. This provides him with the experience and expertise to assist business owners in determining the right time to sell their business for the most profit.

Mr. Schwimmer has authored several business books and numerous articles which have appeared in major media such as U.S. News and World Report, Time, and The Washington Post. He has also shared his business expertise as an instructor at City Colleges of Chicago and Northwestern University.

Mr. Schwimmer holds a B.S. in marketing from Northern Illinois University where he also did his M.B.A. graduate studies.