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Erica Studl, Edelman 312-240-3364 Erica.Studl@Edelman.com

Generational Equity Announces Sale of Creasy & Whiteed, Inc. to Private Investors

DALLAS – March 17, 2008 – Generational Equity, an advisor to privately held and family-owned businesses for mergers, acquisitions, and strategic growth initiatives, announced the stock sale of its client Creasy & Whiteed, Inc., a fabricator and installer of metal roofing and architectural sheet metal products, based in Hampton, Va., to private investors in western Va. The value of the transaction was not disclosed.

With the acquisition, Creasy & Whiteed’s new owners intend to expand the company’s geographic reach and build upon its solid reputation and long term customer base.

“We felt that Creasy & Whiteed and the buyers’ interests were a good match,” said Jim Russell, Generational Equity managing director in the transaction. “The seller of the 75 year old business felt comfortable that the buyers’ had the motivation and understanding of the industry to be able to succeed and the company and its current employees would be provided for.”

Creasy & Whiteed entered the market in May 2007, following participation in a Generational Equity seminar and the engagement of Generational Equity’s services including a business valuation and exit strategy planning.  Generational Equity helped the company identify a buyer who understood the unique nature of the client’s business, allowing the business owner to transition to retirement.

Generational Equity successfully participated in the negotiation and structure a deal that included 90 percent cash at closing purchase price, favorable capital gains tax treatment with the stock sale and a long term property lease.  “These factors made the deal very attractive to the seller,” Russell said. “We also worked closely with a regional community bank to assist the buyers in obtaining a competitive loan in a very difficult lending environment.”

The deal closed nine months after Creasy & Whiteed entered the market.

About Generational Equity

Generational Equity, assists privately held and family-owned businesses in completing mergers, acquisitions, divestitures and strategic growth initiatives. Generational Equity has more than 300 professional advisors and affiliates nationwide and is headquartered in Dallas, Texas, with affiliate offices in New York, Chicago and Irvine, Calif. For more information, contact Generational Equity at (877) 213-1792 or
info-us@genweathquity.com, or visit www.genwealthquity.com.

About Creasy & Whiteed

Creasy & Whiteed, makes and installs metal roofing and architecture sheet metal products.  Based in Hampton, Va., the company has been a recognized name in commercial roofing for more than 75 years.


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Generational Equity is a global mergers & acquisitions firm in the middle market assisting clients in mergers, acquisitions and strategic growth. With over three hundred employees and professional advisors located in their offices worldwide, Generational Equity brings a strategic International buying community to the middle market.


Our Professionals have worked with many of the top merger and acquisition firms in the nation. Their professional experience spans over 400 transactions throughout their careers, and represents closed deals over a broad spectrum of industries



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