Market Positioning When Selling Your Business
Back to Sellers

  • Optimal buyers seek businesses, irrespective of size, that will enhance their operations and help them grow.

  • By analyzing the future financial and strategic benefits of a combination, buyers will be motivated to pay premium prices.

  • Understanding how to position and market a company is key in obtaining premium value.

What buyers seek in a potential acquisition.
 

• Buyers seek to acquire businesses that will enhance their existing operations, complement or diversify their product portfolio, allow entry into new geographic or demographic markets, expand their customer base and/or increase market share.

Strategic buyers recognize not only the financial but also the strategic merits of a transaction and thus will be inclined to offer premium value. Buyers are generally more willing to pay above the baseline economic value of a business when compared to pure economic buyers.

 
When selling your business understand the perspective of the buyer.
 

• Properly positioning a company to potential buyers is critical when selling your business.

• Most buyers are simultaneously considering the purchase of various businesses, some of which may be within the same industry.

Therefore, it is critical that a sellerÕs business is positioned in a strategic, concise and understandable manner to buyers.

 
Explain the past but SELL the future.
 

• When selling your business, it is important to demonstrate a track record of positive results. More importantly, it is critical to convince the buyer of the future benefits of the business. Selling a company for maximum value requires effectively presenting the competitive positioning and future market potential of the seller relative to its competitors.

 
What it takes to achieve PREMIUM value for a business.
 
 
Generational Equity knows what it takes to obtain premium value for your business.

• With decades of collective experience, Generational Equity Representatives will conduct rigorous market research and analysis to effectively market and position your company to achieve maximum value.


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Generational Equity Announces the Sale of an Environmental Consulting Group to an Internationally known Consultancy - July, 2010

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