• Buyers seek to acquire businesses that will enhance their existing operations, complement or diversify their product portfolio, allow entry into new geographic or demographic markets, expand their customer base and/or increase market share.

• Strategic buyers recognize not only the financial but also the strategic merits of a transaction and thus will be inclined to offer premium value. Buyers are generally more willing to pay above the baseline economic value of a business when compared to pure economic buyers.

• Properly positioning a company to potential buyers is critical when selling your business.

• Most buyers are simultaneously considering the purchase of various businesses, some of which may be within the same industry.

• Therefore, it is critical that a sellerÕs business is positioned in a strategic, concise and understandable manner to buyers.

• When selling your business, it is important to demonstrate a track record of positive results. More importantly, it is critical to convince the buyer of the future benefits of the business. Selling a company for maximum value requires effectively presenting the competitive positioning and future market potential of the seller relative to its competitors.

• With decades of collective experience, Generational Equity Representatives will conduct rigorous market research and analysis to effectively market and position your company to achieve maximum value.