• While understanding the past performance of a business is an important step to framing valuation expectations during a business valuation, buyers are ultimately paying for the future cash flows of a business.

• Combining business judgment with sound market analysis to derive reasonable financial projections is therefore critical to achieving maximum value.

In negotiating valuation, a seller should:

• present the strategic and financial merits of the proposed transaction

• convince the buyer of the future cash flow potential of the business

• quantify the resulting revenue and cost synergies

• Utilizing sound, current and credible market research is important to supporting the future cash flow potential of a company.

• Utilizing defensible and realistic market assumptions in the context of a combination with the buyer as well as quantifying related synergies will allow the seller to convince the buyer of the value proposition of the transaction.

• Addressing future market penetration, revenue growth and cost savings opportunities, is an important component to maximizing value.

• With decades of collective experience, Generational Equity’s representatives have considerable experience in conducting rigorous market research and analysis to effectively market and position your company.

• We are experts in helping companies develop sound, defensible financial projections that will serve as a key component in negotiating for maximum value.